Why Video Marketing is So Powerful in 2021

Why Video Marketing is So Powerful in 2021 Since the launch of YouTube 16 years ago, video content has taken over the internet, and we need to take advantage. At AltaVista, we are always looking for new ways to help our clients grow their businesses, and video marketing is a great way to do just […]

Updating Your Roofing Business’s Blog: 5 Time Saving Tips

Stop Wasting Time Updating Your Roofing Blog September 26, 2016 – By Aaron Hockel 5 time saving tips for updating your roofing blog Managing a roofing blog is no easy task. It requires dedication, effort, and time. It is that last requirement, time, that is a challenge for many roofers. What they do not realize […]

Online Advertising Alternatives to Organic SEO for Contractors

Online Advertising Alternatives to Organic SEO for Contractors September 22, 2016 – By Aaron Hockel Quality online leads are a huge boost to any contractor. Driving online leads, however, is not a simple process. While organic SEO is a proven tactic for driving online leads, it does not mean it is the best option for […]

7 Reasons Remodeling Contractors Need to Revisit Houzz

7 Houzz Facts Infographic September 16, 2016 – By Aaron Hockel Many contractors have explored Houzz in the past but did not think it was right for their business. How does a site focused on interior designers and architects help a roofer or painting contractor? While this might have been true in the early days of Houzz, […]

10 Tips for responding to negative online reviews

10 Tips for responding to negative online reviews September 12, 2016 – By Aaron Hockel Unfortunately, even the best contracting companies will eventually confront a negative online review about their services. Due to the proliferation of review sites, the high amount of traffic they receive, and the anonymity they afford reviewers, the occasional negative review […]

50 Great AdWords Callout Extensions for Contractors

50 Great Ad Callout Extensions for Contractors September 12, 2016 – By Aaron Hockel Ad callout extensions are snippets of information added to text ads in Google Adwords. They appear as either the second or third line of a text ad and must be less than 25 characters in length. Ad callouts are a proven […]

10 Reasons Email Marketing is a Must for Service Contractors

10 Reasons Email Marketing is a Must For Service Contractors December 14, 2015 – By Aaron Hockel There’s plenty of competition out there for commercial contractors, which is why a good marketing plan is essential. At AltaVista Strategic Partners, we’ve found email marketing to be one of the most efficient and cost-effective solutions for numerous industries. It holds […]

Why Google Adwords is Right for Your Small Business

Why Google Adwords is Right For Your Small Business October 27, 2015 – By Aaron Hockel 5 Reasons Google is the right search marketing provider for small businesses: 1. Search Engine Marketing for Small Businesses If you are investing in pay-per-click Internet marketing, familiarity and usage of Google Adwords is necessary. Currently, Google dominates all […]

LinkedIn Dos & Don’ts from Salesforce!

LinkedIn Dos and Don’ts for Business September 16, 2015 – By Aaron Hockel LinkedIn can be a powerful sales tool when it is used correctly. Unfortunately the reverse is true as well and using LinkedIn incorrectly could potentially have a negative impact on your business. When it comes to LinkedIn, there are best practices that […]