Top 10 Benefits of Email Marketing For Your Small Business

Top 10 Benefits of Email Marketing For Your Small Business As a small business owner, you know that attracting new customers and keeping your existing clients coming back is paramount. Deciding how to invest your marketing dollars isn’t a decision you take lightly. How can you ensure that you are getting the best return on […]

Why Video Marketing is So Powerful in 2021

Why Video Marketing is So Powerful in 2021 Since the launch of YouTube 16 years ago, video content has taken over the internet, and we need to take advantage. At AltaVista, we are always looking for new ways to help our clients grow their businesses, and video marketing is a great way to do just […]

Last Week In Digital Marketing: January 30 – February 3, 2017

Weekly Digital Marketing Roundup February 5, 2017 – By Aaron Hockel Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week: Google Retires Old Text Ads – Launches New IF Ad Function On January 31st Google officially retired the old standard ad text formats that had ruled the […]

Last Week In Digital Marketing: February 6 – 10, 2017

Weekly Digital Marketing Roundup February 12, 2017 – By Aaron Hockel Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week: YouTube Adding Live Mobile Streaming Live streaming is no longer just for Facebook, Instagram, and SnapChat. Google is now entering the game with a live streaming option […]

Last Week In Digital Marketing: February 13 – 17, 2017

Weekly Digital Marketing Roundup February 19, 2017 – By Aaron Hockel Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week: Facebook Rolls Out Job Posting Function In an announcement last week, Facebook officially rolled out a specific place for US and Canadian businesses to post jobs on […]

Last Week In Digital Marketing: January 23 – 27, 2017

Weekly Digital Marketing Roundup January 29, 2017 – By Aaron Hockel Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week: Facebook Modifying Trending Topics In the 2016 Presidential election Facebook was heavily criticized for showing bias in how it determined trending topics and what stories appeared in […]

Last Week In Digital Marketing: January 16 – 20, 2017

Weekly Digital Marketing Roundup January 22, 2017 – By Aaron Hockel Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week: Snapchat Rolls Out A Search Bar In a redesign, Snapchat has added a search bar to the app, which is definitely a win for digital marketers. Right […]

Last Week In Digital Marketing: January 6 – 13, 2017

Weekly Digital Marketing Roundup January 16, 2017 – By Aaron Hockel Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week: Automated Call Extensions In Google AdWords Google is launching automated call extensions in all mobile ads with the rollout starting in early February. For ads that do […]

5 Strategies For Effective Call Only Ads On Google

Increase conversions and drive more PPC leads with Google’s call only ads January 2, 2017 – By Aaron Hockel What are call only ads in Google AdWords? Just like their name implies, call only ads in Google AdWords are a mobile ad type that launch direct phone calls to an advertiser versus sending traffic to […]

Contractors Can Use Retargeted Display Ads To Boost Online Leads

Retargeted display ads boost brand awareness and increase website conversions September 26, 2016 – By Aaron Hockel How do retargeted display ads work? The premise behind retargeted display ads is incredibly simple. After someone leaves your website and goes to ESPN or the Washington Post, they see a display ad for your services. This is […]