Why Video Marketing is So Powerful in 2021

Since the launch of YouTube 16 years ago, video content has taken over the internet, and we need to take advantage. At AltaVista, we are always looking for new ways to help our clients grow their businesses, and video marketing is a great way to do just that. On average, people spend 16 hours a week watching videos online. This shows a 52% increase in the last two years and is expected to continue trending upwards. 

While videos are an entertaining source of content, their benefits reach far beyond entertainment. Find out why so many companies are taking advantage of video marketing and why you should too.

Increase Conversions  

On average, video content can increase organic website traffic by 157%. Bringing visitors to your website is great, but with the ultimate goal of growing your business, you need these visitors to convert to customers. Videos can accomplish this goal. Companies that utilize video marketing see 27% higher click-through rates and 34% higher conversion rates than those that do not. Research also shows that landing pages that incorporate video content can increase their conversion rate by over 80%.

Improve Search Engine Optimization

If you are searching for a product or service on Google, how often do you go past the first page of search results to find what you need? Pages 5 and 6 might have companies with a lot to offer, but they will see substantially less web traffic if they are not optimized for search engines. Adding video to your website makes it 53 times more likely that your website will appear on the first page of Google.

Educate and Build Trust

Allow potential customers to see who your company really is. Videos allow you to give a more personal touch to your marketing efforts and build trust with the consumer. You can offer advice, explain your services, share experiences, or even film customer testimonials.

Videos are also a great opportunity to educate your customers. Many people turn to videos when they need to learn how to do something. In fact, Youtube shared that 86% of their viewers visit the platform to learn something new. Draw customers in by sharing your knowledge in a visual and user-friendly way.

Grow your business with video marketing today! Contact AltaVista Strategic Partners to learn more.