Have you claimed your business listing on Manta?

Manta is one of the fastest growing and largest online directories for small businesses, yet many organizations profiles still go unclaimed on the site. Over 30,000 small business listings are being added each month and the site gets over 30,000,000 hits each month. Have you Googled your businesses name lately? Manta sources fairly well on …

Why a text based approach in HTML can improve email open rates 

Email marketing is one of the most important components of any businesses marketing strategy. It does not matter if you are a major corporation or a small locally owned business. Successful email marketing can have a significant impact on your bottom line. Businesses of all sizes spend significant resources on acquiring email addresses, managing them …

The end of the Facebook fan-gate

Accumulating fans and likes on Facebook has been built into most marketing plans over the past 5 years and using a fan-gate or like-gate is a proven strategy to increase followers. Fan-gates or like-gates are special tabs on a company’s Facebook page that require a visitor to like the page in order to gain access …

Noticed a decline in your post reach on Facebook? Checkout LinkedIn

For the past few years, acquiring a large Facebook following and then posting engaging and creative content has been a cornerstone in any online marketing plan. However, recent data trends suggest it might be time for B2B businesses to reassess how much of their time and focus is spent on Facebook. As Facebook users add …