5 Tips to Improve Your Email Marketing Results

December 14, 2015 - By Aaron Hockel

If you’re a contractor, no matter what kind, you’re expected to know anything and everything about your unique industry in order to bring in more business. With the way marketing and advertising has changed, you should also make it a point to be aware of the latest trends so that your business can remain relevant and so that you can take good care of those clients you’ve worked so hard for. Even if you’re already aware of email marketing, there are five things in particular you can do to improve your strategy.

1. Offer Industry Knowledge

If you’re a contractor who offers commercial services to property managers, those managers probably know more than a few things about selling, which means the last thing they want to deal with is someone else trying to sell them something. Rather than advertise to everyone on your mailing list, offer help or knowledge that’s unique to your particular niche. Not only is this a nice change for your recipients, they’re also more likely to actually open the email rather than delete it outright.

2. Optimize for a Mobile Experience

Did you know that 45% of emails are opened on a mobile device? People are reading emails on mobile devices more than ever, so make sure your emails are easy to open, read, and respond to on small screens. Specifically, your messages should be at least 600px wide to display properly on mobile devices.

3. Anticipate Needs

There’s nothing better than having someone show up with exactly what you need before you even have to ask. Do the same for everyone on your email list. Commercial service contractors who serve property managers should keep up with current industry trends and needs in order to take advantage of opportunities. Let your recipients know what you can offer them and be sure to include a call to action in your email campaign.

4. Be Patient

Just as it took you time to build your business, it’s going to take time for you to see tangible results from your email marketing efforts. Give your current strategy some time before you switch gears. Don’t give up the moment before you’re about to emerge victorious.

5. Send Your Messages at the Right Time

Timing is everything when it comes to marketing. Market your services and knowledge too often, no matter how pure your intentions are, and your customers will probably roll their eyes every time your company name appears in their inboxes. Send emails once every blue moon, and customers are likely to wonder who you are and how you got their addresses. Find a nice balance between the two, such as once a week.

Every commercial contractor can benefit from an effective email marketing strategy. Remember these 5 email marketing tips when preparing your next campaign!