Why You Need to Optimize Your Website Meta-Descriptions

Why You Need to Optimize Your Website Meta-Descriptions In the US alone, over 3.5 billion Google searches are performed every day. As such, optimizing your website meta-descriptions is essential to ensure that users can find your website quickly and easily when they search for something related to your business. Did you know that website meta-descriptions are one …

Digital Marketing Musts for Contractors in 2023

Digital Marketing Musts for Contractors in 2023 It might surprise you that 1 in 5 businesses fail in the first year. If you want to build a successful contracting business and avoid that same fate, then digital marketing for contractors is for you. These days, digital marketing techniques can target and cost-effectively market your company …

Start the New Year Off Right with These 2023 Marketing Trends

Start the New Year Off Right with These 2023 Marketing Trends Does it feel like you’ve tried every marketing strategy for your contracting business? Well, 2023 marketing trends might bring some new opportunities. With the marketing industry growing around 16% a year, you will need to keep up to date with new strategies to get ahead of your …

Why Online Review Generation Is Essential For Contractors

Why Online Review Generation Is Essential For Contractors These days, an estimated one in ten American workers is a contractor. Working as a contractor comes with unique challenges, and they must be flexible throughout their work day. In order to maintain a steady income and grow your client base as a contractor, you need a strong online …

Outrank Your Competition with Search Engine Optimizations

Outrank Your Competition with Search Engine Optimizations Savvy contractors who update their website often are one step ahead of their competition who haven’t updated their website since the late 1990s. It is essential for contractors to have a modern website in order to be visible in today’s online world, and more importantly, to rank well …

Do I Need SEO for My Contracting Company?

Do I Need SEO for My Contracting Company? There are over 36,000 contractors across the US, and each of them plays a critical role in our society. These contractors supply equipment, materials, and labor to complete manual projects. Without them, we wouldn’t have sturdy or well-maintained commercial buildings. If you’re looking to extend the reach of your …

AltaVista Strategic Partners Makes Inc. 5000 List for the Sixth Consecutive Year

AltaVista Strategic Partners Makes Inc. 5000 List for the Sixth Consecutive Year AltaVista Strategic Partners, the Nation’s leading contractor marketing company, is pleased to announce that it has been named to the Inc. 5000 list for the sixth year in a row. The company has earned the rank of No. 4342, a massive accomplishment as …

Creating a Successful Digital Recruiting Strategy for Your Contracting Business

Creating a Successful Digital Recruiting Strategy for Your Contracting Business It’s no secret that the past few years have presented several hiring challenges for commercial and residential contracting businesses. Overcoming these challenges is critical to maintaining and growing any contracting company.  This is why a digital recruiting plan is so important. Online recruiting campaigns can …

What You Need to Know About Google Analytics 4 and How it Will Impact Your Digital Marketing

As of 2019, Google holds 86.6% of the search engine market. As a business owner, why wouldn’t you want to leverage that potential traffic to your online content? Establishing a search engine optimization strategy can be confusing, especially with new systems. In 2020, Google released GA 4 (Google Analytics 4). This release brought significant changes …

Targeted Email Marketing: Strategically Reach Your Audience

Targeted Email Marketing: Strategically Reach Your Audience Did you know that targeted email marketing is one of the most effective ways to reach your customers? According to a study by Constant Contact, targeted email campaigns resulted in a staggering +360% increase in ROI. When you target your email marketing efforts at your customers, you are …