Anyone who has been on a few job interviews knows how it is going to end. The person conducting the interview will say something along the lines of “What questions do you have for me?” and it becomes the candidates turn to ask the questions. This affords candidates a chance to ask questions that can …
Continue reading “5 Great questions to ask at the end of an interview”
Email marketing is one of the most important components of any businesses marketing strategy. It does not matter if you are a major corporation or a small locally owned business. Successful email marketing can have a significant impact on your bottom line. Businesses of all sizes spend significant resources on acquiring email addresses, managing them …
Continue reading “Why a text based approach in HTML can improve email open rates “
Connecting with new prospects should be a routine process for all sales reps. A metric should be set on how many prospects you want to connect with each day/week. Implementing a structured process will turn your time on LinkedIn from aimlessly sending out connection requests to a legitimate strategy that will turn cold prospects warm. …
Continue reading “Using LinkedIn to build your network and pipeline”
Fall is almost here and that means another round of tradeshows as the year moves to a close following the summer. Maximizing a tradeshow is as much about the pre-show and post-show work as it is showing up for and working the tradeshow itself. The key to a successful show is to generate pre-show buzz, …
Accumulating fans and likes on Facebook has been built into most marketing plans over the past 5 years and using a fan-gate or like-gate is a proven strategy to increase followers. Fan-gates or like-gates are special tabs on a company’s Facebook page that require a visitor to like the page in order to gain access …
Bringing up the topic of hard mail marketing in 2014 typically leads to a response that can be summed up in four words; “hard mail is dead”. But if hard mail were really dead, would Google have sent our business a personalized piece last week? The piece showed our company name in the Google search …
Reports from Forbes indicate that 78% of sales professionals using social media to reach their prospects outperform their peers who are not using social media. This report only further demonstrates the importance of incorporating the “social touch” into our sales process in 2014. The following list offers 10 quick ideas to “socially touch” our prospects …
Continue reading “How are you using LinkedIn to “touch” your prospects?”
Customer relationship management (CRM) is the most efficient and effective way to tackle operational challenges. Everyone claims they can manage their business using an email client, task checklists, and a calendar, but we need to see the big picture. Organizing all your information into one system gives you that big picture. A CRM seamlessly integrates …
We hear a lot of customers, colleagues, and prospects use the word “lead”. There really is no such thing as a “lead” in the business-to-business commercial services sales world. If you consider leads to be potential clients, warm introductions, or referrals, it may be time to change your way of thinking. Answer these questions: 1. What …
Continue reading “Are you chasing leads or following up on opportunities?”
For the past few years, acquiring a large Facebook following and then posting engaging and creative content has been a cornerstone in any online marketing plan. However, recent data trends suggest it might be time for B2B businesses to reassess how much of their time and focus is spent on Facebook. As Facebook users add …
Continue reading “Noticed a decline in your post reach on Facebook? Checkout LinkedIn”
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