LinkedIn Dos and Don’ts for Business September 16, 2015 – By Aaron Hockel LinkedIn can be a powerful sales tool when it is used correctly. Unfortunately the reverse is true as well and using LinkedIn incorrectly could potentially have a negative impact on your business. When it comes to LinkedIn, there are best practices that …
Tag Archives: Marketing Strategy
The 5″ Challenge: Formatting Email Marketing Campaigns In 2015
With the rise of smartphones and tablets, the formatting of our email marketing campaigns are more important than ever. According to a 2015 SmartInsights report, 46% of all emails are now opened on either a smartphone (34%) or tablet (12%). These numbers could be even higher in the B2B and B2C marketing space, where it …
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Changes are Coming to Your LinkedIn Search Results
You log onto LinkedIn, ready to track down a candidate for a new job order or identify 10 new sales prospects. You punch in the desired keyword to execute your LinkedIn search and VOILA! You have a few hundred people to comb through. Problem is after you go through the handful of 1st, 2nd, and …
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Conducting a Corporate LinkedIn Audit
Here is a major LinkedIn tip for all small business owners and social media managers: Conduct an audit of your corporate LinkedIn presence. With the 4th fastest growth rate by new member signups, LinkedIn has fully entrenched itself as the premier business oriented social media platform in the world and whether organizations love it or …
Facebook Call To Action
Facebook recently announced a change to its business page platform that will enable page owners to add a Facebook call to action button to their page for the first time. What this means in nutshell is that a Facebook user could traffic to a business page and click on a button to request service, book …
The importance of engaging a negative Yelp review
Yelp is currently the 31st most visited website in the United States, according to alexa.com, with 138 million unique monthly visitors. Contrary to popular belief, Yelp is not just for restaurants, which make up only 20% of the total reviews on the site. Consumers are now reviewing all types of businesses, and monitoring your company’s Yelp reviews is …
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Do you have a paper bag over your head on LinkedIn?
According to a Forbes article from earlier this year, the “who viewed my profile” section of LinkedIn was the site’s most popular feature among all users. Additionally, it is reported that profiles with pictures receive 11x to 14x the number of views as profiles without pictures. What continues to amaze me is that many LinkedIn …
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Are you monitoring your online reviews?
Review sites have some of the highest page ranks on all major search engines, so knowing what they say about your business is a critical component of any reputation management strategy. If you search “AltaVista Strategic Partners” on Google, Yahoo, or Bing, our Yelp Page is one of the first 5 results. On Google, a …
7 tips for optimizing your inbound lead form
A common goal of business oriented websites is to have visitors complete a call to action that results in a measurable, tangible, outcome. This could mean purchasing an item, signing up for a newsletter or promotion, or requesting follow up contact. All of these actions require visitors to fill out an inbound form of some …
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Mobile marketing: Reaching prospects on mobile devices
Smartphone use has exploded in the United States. There are 163 million smartphone users today in the U.S. and that number is expected to reach 220 million by 2018. Your prospects have smartphones, and they spend an average of 195 minutes using them every day. Further research has shown that only 25% of this time …
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