Online Advertising Alternatives to Organic SEO for Contractors
September 22, 2016 - By Aaron Hockel
Quality online leads are a huge boost to any contractor. Driving online leads, however, is not a simple process. While organic SEO is a proven tactic for driving online leads, it does not mean it is the best option for your contracting business. Many contractors cannot afford the monthly retainers reputable SEO agencies charge
or the lag time between launching an SEO campaign and seeing results. As online advertising opportunities continue to expand, consider these 6 affordable online advertising alternatives to organic SEO.
Online Advertising Alternatives to Organic SEO
Targeting customers at the right moment in their purchasing journey is a critical component of successful online advertising. This a major strength of using Yelp ads. Consumers reviewing painting businesses are indicating a current or near future intent to purchase. Yelp Ad campaigns also start at just $300 month, making them a highly affordable option.
Angie’s List Ads:
In June of this year Angie’s List created a free membership category and have since launched an aggressive television campaign announcing the change. This should boost traffic and the overall use of Angie’s List making it a great place to invest in online marketing. Similar to Yelp, Angie’s List ads target users with a high intent to purchase and packages start around $200 per month.
LinkedIn Sponsored Updates:
For commercial painters, LinkedIn sponsored updates are a great way to reach property and facility managers. Sponsored updates put your content, such as a website blog or video, right in the main news feed of the users you want to reach. They are also relatively affordable, usually costing $40 to $50 to show your sponsored update 1,000 times.
Another highly affordable option, Facebook ads offer powerful targeting options enabling painting contractors to reach the right customers on the world’s largest social media site. Better yet, painting contractors can advertise special offers and discounts. Advertising costs are low as well, costing about $10 to $12 to show your ad 1,000 times on Facebook.
Paid Search Marketing:
A proven form of online advertising, paid search marketing (Google Adwords, Bing Ads, PPC, etc.) are the most scalable and quantifiable alternative to SEO. Effective search marketing campaigns can be run on almost any budget
and the results are easily tracked from an ROI perspective.
Retargeted Display Ads:
First, you visit the website for Sherwin Williams to learn about their newest painting products. Next you visit Facebook or CBS Sports and all the ads are for Sherwin Williams. Retargeting website visitors with display ads might seem complex, but is actually a simple process any painting contractor can implement. Better yet, it is affordable, with a cost of about $10 to $15 to show your ad 1,000 times.
Generating website traffic is a proven way to drive online leads to both residential and commercial contracting businesses. Your strategy for driving online leads does not, and should not, consist entirely of SEO. Contractors need to explore all the online advertising alternatives to organic SEO available to them before choosing how to invest in their next online marketing campaign.
Need help setting up an online advertising campaign for your contracting business? The marketing team at AltaVista
offers a full range of custom solutions catering to residential and commercial contractors of all sizes. Schedule a free consultation by filling out the form on this page, emailing us at [email protected]
, or calling us at 1-800-313-2168.