5 Tips to Improve Your Email Marketing Results December 14, 2015 – By Aaron Hockel If you’re a contractor, no matter what kind, you’re expected to know anything and everything about your unique industry in order to bring in more business. With the way marketing and advertising has changed, you should also make it a …
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4 Benefits of LinkedIn Training for Your Sales Team November 19, 2015 – By Aaron Hockel If you’re in charge of managing a sales team, you’re probably always looking for new tools and sales tactics to give your team a competitive edge. LinkedIn sales training can be an invaluable resource for your sales team as …
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7 Tips for an Effective PPC Campaign November 17, 2015 – By Aaron Hockel The truth is pay-per-click Internet marketing can be expensive, but it doesn’t have to be. With effective practices, you can have a successful SEM campaign utilizing a small budget. First, you need to understand a few basics and incorporate the best …
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LinkedIn Small Business Marketing: How Anyone Can Do It November 10, 2015 – By Aaron Hockel Social media may have started as a medium for teens, but it has quickly become a legitimate way to market and advertise. Professional networks like LinkedIn are particularly valuable for B2B businesses that rely on partnerships to fuel sales. …
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Preparing Your 2016 SEM Campaign? November 4, 2015 – By Aaron Hockel Are you considering launching a Search Engine Marketing campaign to boost your business? That’s an excellent idea! However, before you jump into the deep end, you should appreciate SEM beyond an understanding of the pay-per-click Internet marketing basics. An SEM campaign is increasingly …
Why Google Adwords is Right For Your Small Business October 27, 2015 – By Aaron Hockel 5 Reasons Google is the right search marketing provider for small businesses: 1. Search Engine Marketing for Small Businesses If you are investing in pay-per-click Internet marketing, familiarity and usage of Google Adwords is necessary. Currently, Google dominates all …
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Will Opening the Instagram Ad Platform Hurt User Experience? September 24, 2015 – By Aaron Hockel Two weeks ago, Instagram announced that its advertising platform would be open to all businesses on September 30, 2015. This is a major win for advertisers as the platform boasts 300,000,000 users who spend an average of 21 minutes …
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LinkedIn Dos and Don’ts for Business September 16, 2015 – By Aaron Hockel LinkedIn can be a powerful sales tool when it is used correctly. Unfortunately the reverse is true as well and using LinkedIn incorrectly could potentially have a negative impact on your business. When it comes to LinkedIn, there are best practices that …
5 Tips to Increase LinkedIn Post Views August 18, 2015 – By Aaron Hockel In early 2014 LinkedIn began a roll out of its publisher feature to all users allowing anyone to create long form blog style posts within LinkedIn and publish them to their network. Adoption of this feature has been swift, as LinkedIn …
If you think your potential clients are not finding and evaluating you on LinkedIn, you are wrong. LinkedIn is the world’s largest online social media tool for professionals and its role in how you and your business is judged and evaluated continues to grow. The question is no longer, are you on LinkedIn? Now the …
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