Driving Commercial Epoxy Flooring Leads With Google AdWords

Any epoxy flooring contractor can drive commercial leads using our proven Google AdWords process! November 30, 2016 – By Aaron Hockel How can Google AdWords generate commercial epoxy flooring leads? Did you know there are over 15,000 searches per day on Google for epoxy flooring services in the United States? This piece of knowledge is …

Contractors Can Use Retargeted Display Ads To Boost Online Leads

Retargeted display ads boost brand awareness and increase website conversions September 26, 2016 – By Aaron Hockel How do retargeted display ads work? The premise behind retargeted display ads is incredibly simple. After someone leaves your website and goes to ESPN or the Washington Post, they see a display ad for your services. This is …

How Facebook Lead Forms Boost Ad Campaign Performance

A Facebook Lead Campaign Captures Inquiries For Your Services Directly On Facebook September 26, 2016 – By Aaron Hockel Lead Ads are a type of Facebook ad campaign that allow contractors to capture leads for their services directly on Facebook. The secret to how they do this is by creating lead capture forms that function …

3 Must Do’s For Contractors To Rank In The Google Maps Results

Contractors: Rank In The Google Maps search results And Boost Local SEO With These 3 Tips September 26, 2016 – By Aaron Hockel Why is it important for contractors to rank in the Google Maps search results? Getting your contracting business to rank in Google Maps search results is important for two major reasons. In …

Updating Your Roofing Business’s Blog: 5 Time Saving Tips

Stop Wasting Time Updating Your Roofing Blog September 26, 2016 – By Aaron Hockel 5 time saving tips for updating your roofing blog Managing a roofing blog is no easy task. It requires dedication, effort, and time. It is that last requirement, time, that is a challenge for many roofers. What they do not realize …

Online Advertising Alternatives to Organic SEO for Contractors

Online Advertising Alternatives to Organic SEO for Contractors September 22, 2016 – By Aaron Hockel Quality online leads are a huge boost to any contractor. Driving online leads, however, is not a simple process. While organic SEO is a proven tactic for driving online leads, it does not mean it is the best option for …

7 Reasons Remodeling Contractors Need to Revisit Houzz

7 Houzz Facts Infographic September 16, 2016 – By Aaron Hockel Many contractors have explored Houzz in the past but did not think it was right for their business. How does a site focused on interior designers and architects help a roofer or painting contractor? While this might have been true in the early days of Houzz, …

50 Great AdWords Callout Extensions for Contractors

50 Great Ad Callout Extensions for Contractors September 12, 2016 – By Aaron Hockel Ad callout extensions are snippets of information added to text ads in Google Adwords. They appear as either the second or third line of a text ad and must be less than 25 characters in length. Ad callouts are a proven …

10 Tips for responding to negative online reviews

10 Tips for responding to negative online reviews September 12, 2016 – By Aaron Hockel Unfortunately, even the best contracting companies will eventually confront a negative online review about their services. Due to the proliferation of review sites, the high amount of traffic they receive, and the anonymity they afford reviewers, the occasional negative review …

10 Reasons Email Marketing is a Must for Service Contractors

10 Reasons Email Marketing is a Must For Service Contractors December 14, 2015 – By Aaron Hockel There’s plenty of competition out there for commercial contractors, which is why a good marketing plan is essential. At AltaVista Strategic Partners, we’ve found email marketing to be one of the most efficient and cost-effective solutions for numerous industries. It holds …