Tracking your emails with Sidekick by Hubspot

You have emailed a proposal to a great prospect that asked you to follow up in three days. You wait three days and pick up the phone only to hear: “Sorry, I have been extremely busy and not had a chance to look at your proposal yet” This is a common frustration that even the …

7 tips for optimizing your inbound lead form

A common goal of business oriented websites is to have visitors complete a call to action that results in a measurable, tangible, outcome. This could mean purchasing an item, signing up for a newsletter or promotion, or requesting follow up contact. All of these actions require visitors to fill out an inbound form of some …

Mobile marketing: Reaching prospects on mobile devices

Smartphone use has exploded in the United States. There are 163 million smartphone users today in the U.S. and that number is expected to reach 220 million by 2018. Your prospects have smartphones, and they spend an average of 195 minutes using them every day. Further research has shown that only 25% of this time …

Great questions to ask in an initial sales call

There is one universal truth that applies to any initial sales calls. No two will ever be the same. This is true simply because every buyer and business has different needs and values different things when making buying decisions. John’s Bakery and Suzy’s Bakery both bake and sell bread. These businesses are similar in name, …

Have you claimed your business listing on Manta?

Manta is one of the fastest growing and largest online directories for small businesses, yet many organizations profiles still go unclaimed on the site. Over 30,000 small business listings are being added each month and the site gets over 30,000,000 hits each month. Have you Googled your businesses name lately? Manta sources fairly well on …

5 Great questions to ask at the end of an interview

Anyone who has been on a few job interviews knows how it is going to end. The person conducting the interview will say something along the lines of “What questions do you have for me?” and it becomes the candidates turn to ask the questions. This affords candidates a chance to ask questions that can …

Why a text based approach in HTML can improve email open rates 

Email marketing is one of the most important components of any businesses marketing strategy. It does not matter if you are a major corporation or a small locally owned business. Successful email marketing can have a significant impact on your bottom line. Businesses of all sizes spend significant resources on acquiring email addresses, managing them …

Using LinkedIn to build your network and pipeline

Connecting with new prospects should be a routine process for all sales reps. A metric should be set on how many prospects you want to connect with each day/week. Implementing a structured process will turn your time on LinkedIn from aimlessly sending out connection requests to a legitimate strategy that will turn cold prospects warm. …

The end of the Facebook fan-gate

Accumulating fans and likes on Facebook has been built into most marketing plans over the past 5 years and using a fan-gate or like-gate is a proven strategy to increase followers. Fan-gates or like-gates are special tabs on a company’s Facebook page that require a visitor to like the page in order to gain access …