If you think your potential clients are not finding and evaluating you on LinkedIn, you are wrong. LinkedIn is the world’s largest online social media tool for professionals and its role in how you and your business is judged and evaluated continues to grow. The question is no longer, are you on LinkedIn? Now the question is how are you expressing your value proposition on LinkedIn?
The other day I received an inquiry from the contact form on our website that started with “Jesse found your name on LinkedIn.”
I went to LinkedIn and saw that Jesse had viewed my profile in the past few weeks and sent me a connection request, which I accepted after seeing he was someone I could potentially do business with. From there, I had no follow up conversation until I received the email pictured above. I believe this inbound opportunity was a result of my profile and LinkedIn activity clearly communicating my value proposition to my target audience.
Investopedia defines value proposition as “a business or marketing statement that summarizes why a consumer should buy a product or use a service.” Doesn’t it make sense that this should be conveyed through our LinkedIn profile?
Here are three tips that you can use to start communicating your value proposition more effectively on LinkedIn:
Profile Headline:Write a powerful LinkedIn headline that clearly communicates what service you provide, your target audience, and your intended outcome in working together. For more tips on profile headline writing, please check out our blog post on the topic.
Profile Content: Expand your LinkedIn profile’s summary and experience sections to share your value proposition with your target audience. This is a great place to include pictures, videos, and other examples of your work that demonstrate how you have evaluated on your value proposition in the past.
Content Posting: Make sure you are posting content to LinkedIn on a routine basis that is professional in nature and relevant to your target audience. Great content will offer tips and information your customers will find beneficial. Lastly, make sure you are posting content to groups in addition to your news feed.
If you are looking to drive more opportunities with LinkedIn, you need to make sure you are communicating your value proposition via your LinkedIn profile and activity. The three tips above should help you better express to your connections how you will solve their problems and create value for them if they choose to work with you. By more effectively communicating our value proposition, we will increase our odds of receiving an inbound lead as a result of our LinkedIn efforts.