You log onto LinkedIn, ready to track down a candidate for a new job order or identify 10 new sales prospects. You punch in the desired keyword to execute your LinkedIn search and VOILA! You have a few hundred people to comb through. Problem is after you go through the handful of 1st, 2nd, and …
Continue reading “Changes are Coming to Your LinkedIn Search Results”
Competition for web traffic from paid and organic search has rapidly increased in the past year and is only going to continue increasing as more and more businesses go online. As a result of this increase, it is critical to focus on improving your website conversion rate and not focusing strictly on getting more visitors. …
Here is a major LinkedIn tip for all small business owners and social media managers: Conduct an audit of your corporate LinkedIn presence. With the 4th fastest growth rate by new member signups, LinkedIn has fully entrenched itself as the premier business oriented social media platform in the world and whether organizations love it or …
One of the most commonly blogged and discussed topics I see regarding LinkedIn is the importance of creating and posting from your company’s LinkedIn page. However, most of these articles simply include why you should build a page, instructions or a link to instructions on how to build a page, and then a line such …
Continue reading “You just built a company LinkedIn page, now what?”
From a user perspective, there are many advantages for joining and participating in LinkedIn groups. What many users and organizations on LinkedIn do not understand is that there are also powerful advantages for them to create, grow, and moderate their own groups. Here’s why: Groups are more engaging and interactive than company pages A company page on …
Facebook recently announced a change to its business page platform that will enable page owners to add a Facebook call to action button to their page for the first time. What this means in nutshell is that a Facebook user could traffic to a business page and click on a button to request service, book …
In every LinkedIn training I always ask participants two questions: Can you please raise your hand if you have ever received an endorsement on LinkedIn? Can you please keep your hand raised if you have been endorsed for a skill that is irrelevant to you professionally and completely off base? In every training almost all …
According to a Forbes article from earlier this year, the “who viewed my profile” section of LinkedIn was the site’s most popular feature among all users. Additionally, it is reported that profiles with pictures receive 11x to 14x the number of views as profiles without pictures. What continues to amaze me is that many LinkedIn …
Continue reading “Do you have a paper bag over your head on LinkedIn?”
Yelp is currently the 31st most visited website in the United States, according to alexa.com, with 138 million unique monthly visitors. Contrary to popular belief, Yelp is not just for restaurants, which make up only 20% of the total reviews on the site. Consumers are now reviewing all types of businesses, and monitoring your company’s Yelp reviews is …
Continue reading “The importance of engaging a negative Yelp review”
LinkedIn is all about connecting with colleagues and other professionals for career opportunities, professional networking, and business development. If you went on a job interview, would you leave your contact information blank on your resume? Do you bring business cards with only your name and company to a trade show or industry happy hour? Do …
Continue reading “Don’t leave your LinkedIn business card blank!”
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