Customer relationship management (CRM) is the most efficient and effective way to tackle operational challenges. Everyone claims they can manage their business using an email client, task checklists, and a calendar, but we need to see the big picture. Organizing all your information into one system gives you that big picture. A CRM seamlessly integrates …
Author Archives: AltaVista Admin
Are you chasing leads or following up on opportunities?
We hear a lot of customers, colleagues, and prospects use the word “lead”. There really is no such thing as a “lead” in the business-to-business commercial services sales world. If you consider leads to be potential clients, warm introductions, or referrals, it may be time to change your way of thinking. Answer these questions: 1. What …
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Noticed a decline in your post reach on Facebook? Checkout LinkedIn
For the past few years, acquiring a large Facebook following and then posting engaging and creative content has been a cornerstone in any online marketing plan. However, recent data trends suggest it might be time for B2B businesses to reassess how much of their time and focus is spent on Facebook. As Facebook users add …
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