August 18, 2015 - By Aaron Hockel
In early 2014 LinkedIn began a roll out of its publisher feature to all users allowing anyone to create long form blog style posts within LinkedIn and publish them to their network. Adoption of this feature has been swift, as LinkedIn reports that over 1,000,000 users are using publisher to create more than 130,000 posts each week.
With widespread adoption of the publisher feature competition for views and engagement with published posts has similarly increased. If you are going to spend time publishing posts on LinkedIn, consider these 5 tips to increase views and drive content to your post:
LinkedIn tracks a number of statistics on every published post including total views, viewer geographies, viewer industries, and will give you a list of everyone who engaged with your post. Once you have published a number of posts, examine what made a particular post more successful. If you can identify trends in your successful posts, make sure you incorporate those trends in future posts.
LinkedIn will not release an official process for how it selects certain posts for inclusion in LinkedIn Pulse Channels, but post engagement by other users is a critical factor based on my previous experience. End your posts with a simple call to action for comments. This will increase the number of comments you receive, increase your chances for being picked up by a LinkedIn Pulse Channel, and increase the total views on your post.
Once you publish a post, ask your coworkers to share it with their networks. Since you work for the same company in the same industry, they should have connections that will find your content relevant. By asking them to share your post you will drive additional views, which can increase engagements, and then drive even more views.
LinkedIn groups are great place to share our posts once they are published. Find a relevant group and start a new discussion that links to your published post. This offers an opportunity to share our content and expose our personal brand to potential prospects within a given group. Limit submitting your published posts to two groups, otherwise LinkedIn may label it as SPAM.
LinkedIn allows for posts to be given 3 tags and users need to use all three on every post. LinkedIn uses tags to inform its channelization process about where posts should be sent and increases the chances of being picked up by a Pulse Channel. Additionally, users can click on a tag and see other relevant posts with that same tag. Untagged posts can still be picked up by Pulse Channels, but will not be consider for inclusion when a user looks for similar posts by click on a tag.
If you are going to take the time to creates content and publish posts on LinkedIn, make sure you are following these easy tips to increase views on your posts. Authoring a great post that no one sees is a waste of time and resources. These five tips can all be executed quickly and can go a long way in driving additional views to your content!