LinkedIn Dos & Don’ts from Salesforce!

LinkedIn Dos and Don’ts for Business September 16, 2015 – By Aaron Hockel LinkedIn can be a powerful sales tool when it is used correctly. Unfortunately the reverse is true as well and using LinkedIn incorrectly could potentially have a negative impact on your business. When it comes to LinkedIn, there are best practices that […]

Your LinkedIn Headline Is More Important Than Ever!

Your LinkedIn headline is now more important than ever, because it will now be more visible than ever. LinkedIn recently launched a new layout that gives the entire site a more streamlined look and included in this update is a change that will now associate your headline with your name every time you post content […]

Changes are Coming to Your LinkedIn Search Results

You log onto LinkedIn, ready to track down a candidate for a new job order or identify 10 new sales prospects. You punch in the desired keyword to execute your LinkedIn search and VOILA! You have a few hundred people to comb through. Problem is after you go through the handful of 1st, 2nd, and […]

Conducting a Corporate LinkedIn Audit

Here is a major LinkedIn tip for all small business owners and social media managers: Conduct an audit of your corporate LinkedIn presence. With the 4th fastest growth rate by new member signups, LinkedIn has fully entrenched itself as the premier business oriented social media platform in the world and whether organizations love it or […]

You just built a company LinkedIn page, now what?

One of the most commonly blogged and discussed topics I see regarding LinkedIn is the importance of creating and posting from your company’s LinkedIn page. However, most of these articles simply include why you should build a page, instructions or a link to instructions on how to build a page, and then a line such […]

Why Your Company Needs a LinkedIn Group

From a user perspective, there are many advantages for joining and participating in LinkedIn groups. What many users and organizations on LinkedIn do not understand is that there are also powerful advantages for them to create, grow, and moderate their own groups. Here’s why: Groups are more engaging and interactive than company pages A company page on […]

Facebook Call To Action

Facebook recently announced a change to its business page platform that will enable page owners to add a Facebook call to action button to their page for the first time. What this means in nutshell is that a Facebook user could traffic to a business page and click on a button to request service, book […]

Maximizing LinkedIn Endorsements

In every LinkedIn training I always ask participants two questions: Can you please raise your hand if you have ever received an endorsement on LinkedIn? Can you please keep your hand raised if you have been endorsed for a skill that is irrelevant to you professionally and completely off base? In every training almost all […]

The importance of engaging a negative Yelp review

Yelp is currently the 31st most visited website in the United States, according to, with 138 million unique monthly visitors. Contrary to popular belief, Yelp is not just for restaurants, which make up only 20% of the total reviews on the site. Consumers are now reviewing all types of businesses, and monitoring your company’s Yelp reviews is […]

Do you have a paper bag over your head on LinkedIn?

According to a Forbes article from earlier this year, the “who viewed my profile” section of LinkedIn was the site’s most popular feature among all users. Additionally, it is reported that profiles with pictures receive 11x to 14x the number of views as profiles without pictures. What continues to amaze me is that many LinkedIn […]