Yelp is currently the 31st most visited website in the United States, according to alexa.com, with 138 million unique monthly visitors. Contrary to popular belief, Yelp is not just for restaurants, which make up only 20% of the total reviews on the site. Consumers are now reviewing all types of businesses, and monitoring your company’s Yelp reviews is …
Continue reading “The importance of engaging a negative Yelp review”
LinkedIn is all about connecting with colleagues and other professionals for career opportunities, professional networking, and business development. If you went on a job interview, would you leave your contact information blank on your resume? Do you bring business cards with only your name and company to a trade show or industry happy hour? Do …
Continue reading “Don’t leave your LinkedIn business card blank!”
Review sites have some of the highest page ranks on all major search engines, so knowing what they say about your business is a critical component of any reputation management strategy. If you search “AltaVista Strategic Partners” on Google, Yahoo, or Bing, our Yelp Page is one of the first 5 results. On Google, a …
This question, made famous by the game show, ‘Who Wants To Be A Millionaire?’ allowed contestants to poll the audience for their answers to a specific question, with the hope that their general knowledge pointed to the right option. Now anyone with a Google+ account can essentially do the same with the new poll-posting feature. …
A common goal of business oriented websites is to have visitors complete a call to action that results in a measurable, tangible, outcome. This could mean purchasing an item, signing up for a newsletter or promotion, or requesting follow up contact. All of these actions require visitors to fill out an inbound form of some …
Continue reading “7 tips for optimizing your inbound lead form”
Smartphone use has exploded in the United States. There are 163 million smartphone users today in the U.S. and that number is expected to reach 220 million by 2018. Your prospects have smartphones, and they spend an average of 195 minutes using them every day. Further research has shown that only 25% of this time …
Continue reading “Mobile marketing: Reaching prospects on mobile devices”
Manta is one of the fastest growing and largest online directories for small businesses, yet many organizations profiles still go unclaimed on the site. Over 30,000 small business listings are being added each month and the site gets over 30,000,000 hits each month. Have you Googled your businesses name lately? Manta sources fairly well on …
Continue reading “Have you claimed your business listing on Manta?”
Accumulating fans and likes on Facebook has been built into most marketing plans over the past 5 years and using a fan-gate or like-gate is a proven strategy to increase followers. Fan-gates or like-gates are special tabs on a company’s Facebook page that require a visitor to like the page in order to gain access …
For the past few years, acquiring a large Facebook following and then posting engaging and creative content has been a cornerstone in any online marketing plan. However, recent data trends suggest it might be time for B2B businesses to reassess how much of their time and focus is spent on Facebook. As Facebook users add …
Continue reading “Noticed a decline in your post reach on Facebook? Checkout LinkedIn”
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