Your headline on LinkedIn is one of the most highly visible portions of your profile. In fact, just like your shadow, it follows you everywhere you go. This is why it is the second most critical part of building a great LinkedIn profile (your picture is first). Virtually everyone you engage with will see your LinkedIn profile headline. …
Tag Archives: Social Media
Are you monitoring your online reviews?
Review sites have some of the highest page ranks on all major search engines, so knowing what they say about your business is a critical component of any reputation management strategy. If you search “AltaVista Strategic Partners” on Google, Yahoo, or Bing, our Yelp Page is one of the first 5 results. On Google, a …
Google+’s new polling feature
This question, made famous by the game show, ‘Who Wants To Be A Millionaire?’ allowed contestants to poll the audience for their answers to a specific question, with the hope that their general knowledge pointed to the right option. Now anyone with a Google+ account can essentially do the same with the new poll-posting feature. …
Mobile marketing: Reaching prospects on mobile devices
Smartphone use has exploded in the United States. There are 163 million smartphone users today in the U.S. and that number is expected to reach 220 million by 2018. Your prospects have smartphones, and they spend an average of 195 minutes using them every day. Further research has shown that only 25% of this time …
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Have you claimed your business listing on Manta?
Manta is one of the fastest growing and largest online directories for small businesses, yet many organizations profiles still go unclaimed on the site. Over 30,000 small business listings are being added each month and the site gets over 30,000,000 hits each month. Have you Googled your businesses name lately? Manta sources fairly well on …
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Using LinkedIn to build your network and pipeline
Connecting with new prospects should be a routine process for all sales reps. A metric should be set on how many prospects you want to connect with each day/week. Implementing a structured process will turn your time on LinkedIn from aimlessly sending out connection requests to a legitimate strategy that will turn cold prospects warm. …
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The end of the Facebook fan-gate
Accumulating fans and likes on Facebook has been built into most marketing plans over the past 5 years and using a fan-gate or like-gate is a proven strategy to increase followers. Fan-gates or like-gates are special tabs on a company’s Facebook page that require a visitor to like the page in order to gain access …
How are you using LinkedIn to “touch” your prospects?
Reports from Forbes indicate that 78% of sales professionals using social media to reach their prospects outperform their peers who are not using social media. This report only further demonstrates the importance of incorporating the “social touch” into our sales process in 2014. The following list offers 10 quick ideas to “socially touch” our prospects …
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Noticed a decline in your post reach on Facebook? Checkout LinkedIn
For the past few years, acquiring a large Facebook following and then posting engaging and creative content has been a cornerstone in any online marketing plan. However, recent data trends suggest it might be time for B2B businesses to reassess how much of their time and focus is spent on Facebook. As Facebook users add …
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