The Benefits of Outsourcing Paid Search Services for Your Business

The Benefits of Outsourcing Paid Search Services for Your Business Organic strategies are a great long-term investment, but it may take months to rank on page one of Google. If you are a contractor looking to drum up new leads quickly, it may be beneficial to turn to paid search – it’s the perfect place to …

Email Marketing Foundations: Laying the Bricks for Effective Newsletters

Email Marketing Foundations: Laying the Bricks for Effective Newsletters Everyone remembers those early days of AOL when they’d hear the familiar chiming voice emanating from their computer saying “You’ve Got Mail!” And while the basic premise of email is still very much the same, email marketing has come a long way since then. So has …

Marketing for Contractors: Strategies to Drive Success

Marketing for Contractors: Strategies to Drive Success As a contractor, you spend most of your time working directly with clients on various projects. However, it’s crucial to understand that your business may struggle in the future if you don’t have an effective marketing plan in place. In the past, you could count on people telling …

TikTok for Contractors: Leveraging Short Video Platforms for Maximum Exposure

TikTok for Contractors: Leveraging Short Video Platforms for Maximum Exposure The United States has the largest TikTok audience in the world at over 135 million. On average, these users are about 24 years old. The top seven earners on the platform are 25 years old or younger. It’s hard to deny the potency and reach of this …

Digital Marketing Metrics That Matter: Which KPIs Should You Care About?

Digital Marketing Metrics That Matter: Which KPIs Should You Care About? There is a common phrase you’ll hear in marketing circles: vanity metrics. This term refers to numbers you collect about your business that make you look and feel good about your efforts but, in reality, are meaningless. A KPI (Key Performance Indicator), on the other …

AltaVista Strategic Partners Earns Coveted Spot on Baltimore Business Journal’s Fast 50 List for the Third Time

AltaVista Strategic Partners Earns Coveted Spot on Baltimore Business Journal’s Fast 50 List for the Third Time Baltimore, MD – AltaVista Strategic Partners, a leading contractor marketing agency based in Baltimore, is thrilled to announce its remarkable achievement of being named to the Baltimore Business Journal’s Fast 50 List for the third time in the …

AltaVista Strategic Partners Ascends the Ranks in the 2023 Inc. 5000 List

AltaVista Strategic Partners Ascends the Ranks in the 2023 Inc. 5000 List Baltimore, MD – AltaVista Strategic Partners is elated to announce its seventh consecutive appearance on the Inc. 5000 list. The company not only elevated its ranking to No. 3807 this year, compared to No. 4342 in 2022, but also stands among the exclusive …

What Are the Different Types of Programmatic Advertising?

What Are the Different Types of Programmatic Advertising? In an era where consumers are constantly bombarded with an overwhelming amount of content, programmatic advertising emerges as a game-changer, offering unparalleled efficiency and precision in targeting the right message to the right people at the right time. It’s a sophisticated approach that combines data-driven insights, automation, …

Decoding OpenAI’s ChatGPT: An AI Insight for Contractors

Decoding OpenAI’s ChatGPT: An AI Insight for Contractors In the world of technology and artificial intelligence (AI), OpenAI’s ChatGPT has emerged as a revolutionary tool, transforming the way contractors interact and collaborate with AI systems. Contractors from various industries are leveraging the power of ChatGPT to enhance productivity, streamline processes, and provide better services to …

8 Successful Marketing Strategies for Contractors in 2023

8 Successful Marketing Strategies for Contractors in 2023 It’s no secret that 90% of consumers nowadays prefer to search for local businesses online. This fact highlights the importance of having effective marketing strategies for contractors. In today’s competitive market, contractors must stay ahead of the curve and use modern marketing techniques to reach potential clients. …