Why Video Marketing is So Powerful in 2021

Why Video Marketing is So Powerful in 2021 Since the launch of YouTube 16 years ago, video content has taken over the internet, and we need to take advantage. At AltaVista, we are always looking for new ways to help our clients grow their businesses, and video marketing is a great way to do just …

Critical Google Update – Core Web Vitals

Critical Google Update – Core Web Vitals Is your company’s website mobile-friendly and quick to load? If it isn’t, you’re losing business. Google announced that starting May 2021, Core Web Vitals are becoming ranking signals for search results. What are Core Web Vitals? Google uses loading, interactivity, and visual stability as its three main core …

Value of Monitoring Website Analytics

Value of Monitoring Website Analytics September 28, 2020 – By Erin Gilday Tracking Website Traffic to Improve Business Currently, there are approximately 1.9 billion websites worldwide. With numerous strong competitors across all industries, it’s important to understand how your website stands out against the rest. In order to determine the impact your website has on …

What is Database Marketing

Database Marketing: What is it and How Can it Help Your Business Grow? If you own or manage a business, you understand the importance of growth. However, growing your business can be challenging. You may offer valuable services and produce exemplary work, but if you can’t get in front of the right people, how will …

AltaVista Strategic Partners Recognized on 2020 INC 5000 List

AltaVista Strategic Partners Appears on the 2020 Inc. 5000 List for the Fourth Consecutive Year August 17, 2020 – By Aaron Hockel AltaVista Joins Prestigious Group of Honorees with Fourth Straight INC 5000 Appearance Inc. magazine revealed that AltaVista Strategic Partners has made its annual Inc. 5000 list, the most prestigious ranking of the nation’s …

Building An Email Newsletter For A Commercial Contracting Business

Building An Email Newsletter For A Commercial Contracting Business February 1, 2020 – By Aaron Hockel Email Newsletter Marketing for Commercial Contractors   Even though email marketing has been around for over 25 years, it is widely considered to have the highest engagement and ROI of any digital marketing medium. According to the Data and …

Facebook and Instagram Marketing for Roofers in 2020 PODCAST

Effective Facebook and Instagram marketing strategies for roofing contractors in 2020. December 13, 2019 – By Aaron Hockel Click Here to Listen to the Podcast AltaVista partner and vice president of digital marketing, Aaron Hockel, recently joined Dave Sullivan on the Roofer Show Podcast to discuss Facebook and Instagram marketing strategies for residential and commercial …

If You’re Not Using Google’s New Ad Extension, You’re Losing Business Leads

Stay up to date with Google’s updates and never miss new business opportunities December 10, 2019 – By AltaVista With the steady increase of users searching for “roof replacement companies near me” or “HVAC repair near me” on their mobile devices, businesses must keep up with mobile-friendly ads. Many businesses may question how to keep …

Facebook and Instagram Ads for Commercial Contractors

Should commercial trade contractors use Facebook and Instagram ads? October 15, 2019 – By Aaron Hockel The Value of Facebook and Instagram Ads   There are two undeniable facts about Facebook and Instagram. First, they are both used by a staggering amount of people on a daily basis. Second, those people use them for almost …

AltaVista Strategic Partners Recognized on 2019 INC 5000 List

AltaVista achieves 3 year growth rate of 87%. August 21, 2019 – By Aaron Hockel AltaVista Ranks #3830 on 2019 INC 5000 List AltaVista Strategic Partners placed #3830 on the 2019 INC 5000 List. Only 57 Baltimore area companies made the 2019 INC 5000 list, with only four of these being in the Advertising/Marketing industry. …