Organic strategies are a great long-term investment, but it may take months to rank on page one of Google.
If you are a contractor looking to drum up new leads quickly, it may be beneficial to turn to paid search - it's the perfect place to start if you want to see results quickly.
However, don't head off to the ad dashboard just yet. Running a paid search without experience can be a costly exercise. Instead, read on to learn some of the benefits of using outsourced paid search services instead.
Digital marketing changes rapidly, and it's sometimes hard to keep up. That's why the support of experts is invaluable, as they dedicate their time to keeping track of the things you can't.
Paid search experts stay up-to-date with best practices, algorithm changes, and industry trends. So they always have the most updated information on what's working.
It means you have the best opportunity to optimize your campaign and achieve your ad goals.
They'll know the right way to set up an effective campaign and understand what tweaks can deliver the best results. Instead of spending months on the trial-and-error approach of doing it yourself, it's a shortcut for you.
Your initial reaction to outsourcing might be that it's another business expense. But the reality is that a paid search expert who can deliver results could save you money in the long run.
Consider the alternative. Running paid search campaigns takes skills and PPC expertise, and it's something that needs daily management.
Paying for those skills in-house means hiring time, recruitment expenses, staff overheads - not to mention salaries. By outsourcing that role, you're only paying for the tasks you need.
And if you get more sales and revenue because of those paid searches, the costs essentially pay for themselves. It's a wise way to invest in your contractor business without the risk of staff expenses skyrocketing.
As a business owner or manager, you must juggle many roles and probably find lots of demand on your time.
It's easy to lose focus on some of those tasks, which means functions like paid search could drop down your to-do list and get forgotten. Outsourcing non-core tasks saves you time and allows you to focus on other priorities.
Plus, since you are using experts, there's no lag between hiring someone and getting started. You don't have to spend weeks on training before you can set up your first campaign.
You'll also save time on keeping up with industry changes. Whatever must-read articles appear in publications, you can relax in the knowledge you have someone else who can interpret them.
Paid search is one of the best ways to scale your business. You can expand your reach once you have a search campaign that's bringing positive results.
You might want to expand to new markets or try additional keywords. But it's always best to use expert help to scale a campaign instead of upping your daily budget.
You'll often need to tweak your campaign settings and ad design to achieve the best results.
An outsourced team will also have the time and resources to monitor your campaign as you scale it. They'll also know how to set up the correct reports to get the best data to help you optimize a scaled paid search campaign.
It may be easy to set up a campaign. But to optimize a campaign is another matter.
You need specialist tools to support your efforts.
That includes tracking and analytics tools and valuable technology to help research keywords. These tools ensure that every aspect of your campaign works perfectly towards your goal.
Though many tools are on the market, it's sometimes hard to know which one to choose if you aren't an industry expert. Plus, many are expensive if paid search isn't your day-to-day job.
By using outsourced teams, you'll get all the benefits of their tools without investing directly in that technology. So you can pay for all your advertising, reassured that you're using industry-leading technology.
A DIY approach means you'll be testing as you go, and that can get expensive when you're paying for ads, especially if you haven't any experience. You could find you have the wrong keywords or a poor bid strategy.
In the worst-case scenario, you burn through your entire ad budget before you reach the point of seeing results.
Outsourcing to an expert will help you manage these risks. They come with experience that will help them spot red flags that could throw your campaign off track.
They may also have industry expertise, which will help them get results earlier. For example, they may know the essential keywords that will bring you excellent results without running tests.
Furthermore, they can ensure your ad stays compliant. All new advertisers risk a ban if they aren't familiar with the platform terms, which could jeopardize your long-term ad strategy.
When you use outsourced services for paid search, you'll have access to marketing experts that your competitors don't.
That's an advantage. You are trying to rank above other contractors in your niche, so you need more sophisticated and up-to-date knowledge than your peers. By tapping into outsourced support, you'll gain that upper hand.
Customers will perceive a company as a market leader if they see that brand ranked higher on search pages for relevant keywords.
Some marketing tactics are a slow burn.
While those strategies may be useful in the long run for building your contracting business, you need to see instant results and get leads. Outsourced paid search services are the best way to achieve that.
Get started now. Learn more about our paid search marketing at AltaVista Strategic Partners and what we can do for you.