Reports from Forbes indicate that 78% of sales professionals using social media to reach their prospects outperform their peers who are not using social media. This report only further demonstrates the importance of incorporating the “social touch” into our sales process in 2014. The following list offers 10 quick ideas to “socially touch” our prospects …
Continue reading “How are you using LinkedIn to “touch” your prospects?”
Customer relationship management (CRM) is the most efficient and effective way to tackle operational challenges. Everyone claims they can manage their business using an email client, task checklists, and a calendar, but we need to see the big picture. Organizing all your information into one system gives you that big picture. A CRM seamlessly integrates …
We hear a lot of customers, colleagues, and prospects use the word “lead”. There really is no such thing as a “lead” in the business-to-business commercial services sales world. If you consider leads to be potential clients, warm introductions, or referrals, it may be time to change your way of thinking. Answer these questions: 1. What …
Continue reading “Are you chasing leads or following up on opportunities?”
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