Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week:
Twitter Testing Subscription Based Ads
Want to try advertising with Twitter? Now you can for $99 per month. Last week news broke of the new service that is currently in beta testing and you have to register for the program. The program will run promoted account and promoted tweet ads. Up to your first 10 tweets of the day would be run as promoted tweets. The main purpose of the program is to make it extremely simple to advertise with Twitter. This would eliminate the need for building campaigns yourself. You can sign up for the $99 per month Twitter ads program here.
Google Introduces New Call Bid Adjustments
Looking to drive more (or less) phone calls to your business from AdWords? Last week Google added a new call bid adjustment that can only be accessed in the new AdWords interface. Raising your call bid adjustments increases the frequency of your call extensions showing up in search results. Bids can increased by up to 900%. For more on this, checkout the official Google Help Center page on bid adjustments.
Google Changing Mobile Sitelinks
Sitelinks on mobile searches will now have a carousel format, according to Barry Schwartz of Search Engine Land. Google has confirmed this change after more than a year of testing. The format is slowly rolling out but it is an official update. Here's a preview of the new format: