Weekly Digital Marketing Roundup

December 11, 2017 – By Aaron Hockel

Facebook Debuts Pre-Roll Ads

In an announcement that confirmed reports from late November, Facebook will officially launch pre-roll ads starting next year. The announcement gave more details on the program, including limitations on which advertisers and publishers content will feature the new ads. They also confirmed they will only appear in the “Watch” video tab, as Facebook believes pre-roll ads are too disruptive on News Feed videos. Click here to read more on this story from Marketing Land.

Start Following #Hashtags on Instagram

In a new feature, believed to be the first of its kind, Instagram users can now follow specific hashtags. When uses begin following a hashtag, it will cause related posts and stories to appear in their feeds based on an algorithm to determine relevancy and quality. Check out a preview of the new following option below or click here to read the official announcement on Instagram’s blog.
 

 

Google Analytics Adds New Features

Ready for better user level insights into Google Analtyics? Last week they added 4 new features, with the main one being user level data built into standard reports. User level data used to require building custom reports. Check out the new reporting view below and click here to read about all the new features.
 

 

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Aaron Hockel

Aaron Hockel is a Partner and the VP of Digital Marketing at AltaVista Strategic Partners. A University of Maryland, Baltimore County (UMBC) alumnus, Aaron expertly crafts digital marketing strategies that drive success for clients, leveraging his deep industry knowledge and innovative approach.