Announced in June, Facebook's video production app, Facebook Creator, has rolled out globally. The new app is designed to help users and pages generate video content for the platform and includes engagement stats. The app is designed to help all users become better contributors of video to the platform. For more on Facebook Creator, click here to read coverage from CNET.
Snapchat Introduces New Ad Linking Options
Last week Snapchat announced advertisers can begin linking sponsored lens and geofilter ads using context cards. The feature, which rolled out to users last month, is a big boost to direct response advertisers and should make ads on the platform more effective. Long term, Snapchat hopes to send ads directly to an advertiser's mobile app. For more on this story, click here to read the official post on Snapchat's blog.
Facebook Local Targets Yelp and FourSquare
Facebook has revamped and relaunched the Facebook Events app, which failed to compete with Google Calendar, as Facebook Local. The app is designed to compete with local search platforms like Yelp and Four Square. People can search by location or through Facebook's listings which are broken into relevant categories. Click here to read more on this story from Marketing Land.