Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week:
Automation Arrives for Google Posts
For developers, the Google My Business 4.0 API will allow for third party applications to manage Google Posts. Previously, all posts would have to be made directly from a Google My Business account. One third party app already offering Google Post management and scheduling is YEXT. This should be a time saver for businesses making frequent Google Posts or marketers managing multiple locations. For more on this story, click here.
Bing Adds Maximize Clicks Bid Strategy
Advertisers can now use Bing's automatic "maximize clicks" bid strategy to generate the most possible clicks for a set budget. This feature is accessed through the Bing Dashboard using the Bid strategy type drop down, which is pictured below. Bing is recommending advertisters who test this strategy let it run for at least 30 days. Click here to read more on this story from Search Engine Land.
Google adds Days to Conversion in AdWords
The newest audience segmentation in Google AdWords, Days to Conversion, will show advertisers the average length of time it takes users to convert after clicking on an ad. From Google's official announcement: “For example, you might see that 90% of purchases for your washing machine campaigns usually happen 14 days after a click. With that insight in mind, you may want to wait 14 days to get a more complete picture of performance before adjusting bids.” This feature is available in both the new and old AdWords interfaces.
Facebook Testing Resume Option
It appears Facebook has been testing a new profile option that lets users add more information associated with their work history. The new work histories feature would function like a resume, with users listing their past employment, dates of employmnet, and details about their roles in each job. Click here to read more on this story from Social Media Today and check out this picture of how the new resume is edited: