Weekly Digital Marketing Roundup

October 9, 2017 – By Aaron Hockel

Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week:

AdWords Will Automatically Overspend 2X Daily Budget

Previously, daily ad budgets would overspend by 20%. Now, advertisers will see daily ad budgets overspending by 100%, or two times the daily limit. This change was announced by Google last week inside accounts and via Twitter and it is not optional. The change is designed to help accounts capitalize when there are high search volumes. Monthly spending limits will continue to control overall account spends. Here’s a screen grab of the announcement in AdWords from Ginny Marvin’s coverage of this story on Search Engine Land:
 

 

Snapchat Rolls Out Snap Accelerate

In a move similar to what Facebook pulled off in 2012, Snapchat has announced a special program for mobile advertisers in an effort to build its customer base. Snap Accelerate will give mobile app developers early access to ad products, remove spending requirements, and should help Snapchat attract more customers. The move is taken straight from the Facebook playbook, as they did the same thing in 2012 for publishers. Click here to read more about Snap Accelerate.
 

AdWords Scripts Now Live in New Interface

Scripts are live in the new AdWords Interface and the debut includes some new features. The new features include the option to duplicate scripts, better control over the time a script will run, and seeing exactly who added or edited scripts. Click here for more on the new Google AdWords interface scripts.
 

Instagram Stories will Crossover to Facebook

While Instagram Stories have taken off, the trend has not caught on as well on Facebook. That could be changing, however, as Facebook is launching a function to cross post Instagram stories to Facebook. Just as you can cross post a picture, you will soon be able to cross post stories to Facebook. This change has been confirmed to TechCrunch and is already rolling out globally to all users. Click here for more coverage from Social Media Today and checkout this screen grab of the new posting option:
 

 

Missed last week’s roundup? Click here for the biggest digital marketing stories from last week!

Want to stay current on the latest digital marketing news? Sign up for our newsletter below!

Aaron Hockel

Aaron Hockel is a Partner and the VP of Digital Marketing at AltaVista Strategic Partners. A University of Maryland, Baltimore County (UMBC) alumnus, Aaron expertly crafts digital marketing strategies that drive success for clients, leveraging his deep industry knowledge and innovative approach.