Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week:
AdWords Will Automatically Overspend 2X Daily Budget
Previously, daily ad budgets would overspend by 20%. Now, advertisers will see daily ad budgets overspending by 100%, or two times the daily limit. This change was announced by Google last week inside accounts and via Twitter and it is not optional. The change is designed to help accounts capitalize when there are high search volumes. Monthly spending limits will continue to control overall account spends. Here's a screen grab of the announcement in AdWords from Ginny Marvin's coverage of this story on Search Engine Land:
Snapchat Rolls Out Snap Accelerate
In a move similar to what Facebook pulled off in 2012, Snapchat has announced a special program for mobile advertisers in an effort to build its customer base. Snap Accelerate will give mobile app developers early access to ad products, remove spending requirements, and should help Snapchat attract more customers. The move is taken straight from the Facebook playbook, as they did the same thing in 2012 for publishers. Click here to read more about Snap Accelerate.
While Instagram Stories have taken off, the trend has not caught on as well on Facebook. That could be changing, however, as Facebook is launching a function to cross post Instagram stories to Facebook. Just as you can cross post a picture, you will soon be able to cross post stories to Facebook. This change has been confirmed to TechCrunch and is already rolling out globally to all users. Click here for more coverage from Social Media Today and checkout this screen grab of the new posting option: