Weekly Digital Marketing Roundup

September 25, 2017 – By Aaron Hockel

Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week:

Bing Launches Account Level Ad Extensions

Using ad extensions in Bing just got easier. The search engine announced that account level ad extensions are rolling out globally. This will allow advertisers to upload and use extensions across every ad campaign and edit them from the same place. Here’s how the new function appears in the Bing Ads dashboard:
 

 

Pintrest Ad Targeting Options Expand

Advertisers are getting major jump in ad targeting options on Pintrest. Currently the platform supports over 400 targeting options. Now, based on data from 100 billion pins, that number is jumping to over 5,000 interest based ad targeting options. The massive jump in targeting options is the result of Pintrest’s acquisition of the ad tech firm URX last year. Click here for a detailed breakdown of Pintrest’s major ad targeting expansion.

Targeting Facebook Ads to Callers

Facebook is continuing its expansion of offline ad targeting options, now giving advertisers the ability to retarget users that have called their business. This fits with their continued expansion of offline to online targeting, which strives to give advertisers better ways to target their customers online based on offline behavior. For more on this story, click here to read Tim Peterson’s coverage on Marketing Land.

Google Expands Call Only Ad Extenions

Call only text ads will now be eligible for three types of ad extensions in Google AdWords. The three extensions that can now b used with call only ads are location, callout, and structured snippets. All three make sense as they do not require a click to add value to an ad. In testing advertisers saw CTR’s increase by almost 10% on call only ads using the new extensions. Click here to read more on these new ad extensions.
 

Missed last week’s roundup? Click here for the biggest digital marketing stories from last week!

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Aaron Hockel

Aaron Hockel is a Partner and the VP of Digital Marketing at AltaVista Strategic Partners. A University of Maryland, Baltimore County (UMBC) alumnus, Aaron expertly crafts digital marketing strategies that drive success for clients, leveraging his deep industry knowledge and innovative approach.