Weekly Digital Marketing Roundup

September 18, 2017 – By Aaron Hockel

Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week:

Facebook Expands Ad Reporting

At the conclusion of Facebook Ad campaigns, advertisers will now be able to access reports of their ad placements across the audience network. The report will include publisher sites, mobile apps, and videos that have featured ads. One of the major reasons for this new reporting feature is addressing advertisers concern over ad placements next to sensitive or offensive content. Click here to read the official announcement from Facebook.

AdWords Launching Collaborative Dashboards

In the new Google AdWords, uses can build and share custom dashboards to enable better collaboration. The feature allows users to create customized tables and charts that are highly visible, can be created right on the spot, and shared. Advertisers are excited the new custom dashboards, pictured below, will allow them to quickly access and share information that is most relevant to their campaigns. Click here for Google’s official announcement.
 

 

9 New Types of Banned Facebook Ad Content

As pressure mounts to ensure ads are placed next to appropriate content, Facebook has announced 9 new types of content that will be banned from carrying ads bought through Facebook. The 9 types of content that cannot be monetized include:

• Misappropriation of Children’s Characters
• Tragedy and Conflict
• Debated Social Issues
• Violent Content
• Adult Content
• Prohibited Activity
• Explicit Content
• Drug and Alcohol Use
• Inappropriate Language

To read more about what falls into each banned category, and how Facebook will enforce this ban, click here.

Snapchat Launches 3D Bitmojis

In a move that advertisers are sure to capitalize on, Snapchat has launched 3D bitmojis. The animated bitmojis are part of Snapchat’s AR push and require the latest version of the Snapchat app. To checkout some of the new 3d bitmojis, and read how to create your own, click here.

Missed last week’s roundup? Click here for the biggest digital marketing stories from last week!

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Aaron Hockel

Aaron Hockel is a Partner and the VP of Digital Marketing at AltaVista Strategic Partners. A University of Maryland, Baltimore County (UMBC) alumnus, Aaron expertly crafts digital marketing strategies that drive success for clients, leveraging his deep industry knowledge and innovative approach.