Weekly Digital Marketing Roundup
July 10, 2017 - By Aaron Hockel
Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week:
Snapchat Announces New Features
Marketers and advertisers can now attach links to websites directly to Snaps. Called paperclips because of the icon used to attach links to snaps (pictured below), the feature is accessed inside the vertical toolkit. Users viewing snaps simply swipe up to access the linked page or content. While this option has existed for paid advertisers for some time, it is now accessible to Snapchat's entire user base, not just paying customers. For more on paperclips and the other new Snapchat features, checkout Tamar Weinberg's coverage on Marketing Land.
Google Posts Are Removed After 7 Days
The majority of Google Posts, which recently became open to everyone through Google My Business, will be removed after 7 days. Confirmed by Google last week, the 7 day rule will not apply to events that occur more than 7 days after the initial post. These Google Posts will be removed shortly after the event date. Google notifies users via email that posts are getting ready to expire.
Bing Shutting Down Campaign Planner
Since 2014, Bing Ads offered a Campaign Planner tool that will be officially shutdown on July 26th. Its successor, Keyword Planner, has been around since 2015 and many of the best features from Campaign Planner will still be available in Keyword Planner. Bing will continue to add new features to Keyword Planner throughout the year.
Google Announces New AdSense Format
All publishers using Google AdSense can now offer native mobile ads. Announced by Google last week, the native ad formats include in-feed (pictured below), matched content, and in-article. All three ad formats can be customized to match the aesthetics of publishers' sites and are designed to work well with responsive ads.
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