Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week:
Google Improves Site Speed Testing Tool
Page load speeds are a major factor in the success of any digital marketing campaign, in fact, 50% of people expect a site to load in less than 2 seconds. Last week Google debuted a new layout and multiple improvements to its site speed testing tool that will include:
Current site speed and load times
Lost traffic estimates
Comparison of your site to competitors
Personalize recommendations to improve your site speed
Facebook is looking to address the common reporting discrepancies between ad clicks and actual landing page views with their new ad measurement metric, "landing page views". Just because an ad or link is clicked, it does not mean the landing page actually receives a visit. Users can click and hit the back button before the page fully loads or not reach the page at all due to slow or poor cellular connections. Advertisers buying ads with Facebook's traffic objective will even be able to optimize their ad delivery for the new "landing page views" metric. The new metric is one of many announced by Facebook last week.
Facebook Will Start Targeting Individual Spammers
In a continued effort to crackdown on news feed spam, Faecbook has announced it will start targeting individual users who regularly make publicly post links to spammy pages. The move will go after clickbait articles and fake news stories by reducing the reach of posts from these individual users. The initiative was announced on Friday. Click here for more details from the official announcement on the Facebook Newsroom log.