Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week:
Google Chrome's Ad Blocker Is Coming
Google had informed publishers an ad blocker was coming to Chrome in April. Now the Wall Street Journal is confirming that Google will launch the ad blocker within the next 6 months. According to reports, the ad blocker will be enabled by default on desktop and mobile Chrome browsers. The release will force publishers to eliminate prohibited ads, highlighted in the graphic below, based on Coalition For Better Ads guidelines. For more on this story, checkout Greg Sterling's coverage on Marketing Land.
Instagram Ads Now Connect to Facebook Messenger
Using Instagram ads? Now you can link them to your Messenger account to connect directly with your customers. The technology, which Facebook added to News Feed ads last year, is now available for Instagram Ads. This is a great opportunity for advertisers to start meaningful conversations and dialogues with customers. Below is an example of how the ads appear on the Instagram feed. Click here to read the official announcement from last Wednesday. and the complete announcement can be read here.
Maximize Conversions Bid Strategy Rollouts in AdWords
Just as the name says, the Maximize Conversions smart bidding strategy will exhaust daily ad budgets in pursuit of conversions. The biggest difference in the Maximize Conversions and other smart goals is that it ignores investment goals in pursuit of maximum conversion counts. Maximize Conversion is now listed as a bid strategy in campaign settings, pictured below, and has been rolled out globally. Click here to read last week's announcement on the Google AdWords Blog.