Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week:
LinkedIn Rolls Out Lead Forms
After a 50 company beta test, LinkedIn is now giving advertisers the ability to capture leads right on LinkedIn using lead forms behind their ads. This technology is designed to give advertisers very accurate lead information because it is taken right from the users current LinkedIn profile. You can read more about this on the official LinkedIn blog post about lead forms. Below is an example of how the ads work:
Google Announces Start Date of Cross Device Retargeting
The technology that fueled Facebook's rampant ad growth, accurate cross device retargeting, is rolling out on Google May 15th. Google will now add signed in users to remarketing audiences in Google Analytics based on their profiles which will enable the accurate retargeting. The signed in profiles will replace the old approach of using desktop cookies and mobile device IDs to build remarketing audiences. To read more on this, checkout the coverage from Ginny Marvin on Marketing Land.
YouTube Increases Viewer Requirements to Earn Ad Revenue
Looking to make money off your successful YouTube channel? It just got a little bit harder. Last week, YouTube announced that channels most have at least 10,000 views in order to monetize content. The update is in response to ad placement issues and to stop users from gaming the system by monetizing unoriginal content. You can read more on this story by clicking here to read the story on Marketing Land.
Facebook Adds CTA's to Instant Articles
Facebook's fast loading instant articles are a great way for publishers to proliferate content, but did not offer them ample opportunity to capitalize on user clicks. Until now that is. Facebook announced that instant articles will now offer two call to action options for publishers. In the coming weeks a "Like Page" and "Sign Up" option will now be available on instant articles. Below are examples of how the new CTA's will appear on instant articles. Click here to read the official announcement on Facebook's blog.