Weekly Digital Marketing Roundup

February 12, 2017 – By Aaron Hockel

Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week:

YouTube Adding Live Mobile Streaming

Live streaming is no longer just for Facebook, Instagram, and SnapChat. Google is now entering the game with a live streaming option built into the YouTube mobile app. It is being rolled out right now to creators who have more than 10,000 subscribers and will eventually be offered to every user. The streams will be searchable and discoverable via recommendations and playlists. For more on this development, checkout the announcement from YouTube.

Hootsuite Buys AdEspresso Expanding Social Ad Capabilities

Announced last week, Hootsuite has acquired AdEspresso to deliver better ad technology and optimization offerings to its already massive user base. As one of the leading social media management and social analytics platform, Hootsuite is now moving toward a full turnkey services for every aspect of social media marketing. The AdEspresso acquisition will provide a real boost for Instagram and Facebook ads. For more on the acquisition and the features and benefits, click here to read the official release from Hootsuite.

Google Wins Long Running Florida Court Battle

In a legal dispute that has been running for years, a ruling was finally issued last week in Google’s favor. The e-Ventures Worldwide vs. Google case, which many say should have been dismissed years ago. The ruing states that Google has the right to remove websites viewed as SPAM from search results under and the right is protected under the first amendment. For more on the Google case and ruling, read the full write from Search Engine Land.

Missed last week’s roundup? Click here for the biggest digital marketing stories from last week!

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Aaron Hockel

Aaron Hockel is a Partner and the VP of Digital Marketing at AltaVista Strategic Partners. A University of Maryland, Baltimore County (UMBC) alumnus, Aaron expertly crafts digital marketing strategies that drive success for clients, leveraging his deep industry knowledge and innovative approach.