Competition for web traffic from paid and organic search has rapidly increased in the past year and is only going to continue increasing as more and more businesses go online. As a result of this increase, it is critical to focus on improving your website conversion rate and not focusing strictly on getting more visitors. …
Category Archives: Social Media
Conducting a Corporate LinkedIn Audit
Here is a major LinkedIn tip for all small business owners and social media managers: Conduct an audit of your corporate LinkedIn presence. With the 4th fastest growth rate by new member signups, LinkedIn has fully entrenched itself as the premier business oriented social media platform in the world and whether organizations love it or …
You just built a company LinkedIn page, now what?
One of the most commonly blogged and discussed topics I see regarding LinkedIn is the importance of creating and posting from your company’s LinkedIn page. However, most of these articles simply include why you should build a page, instructions or a link to instructions on how to build a page, and then a line such …
Continue reading “You just built a company LinkedIn page, now what?”
Facebook Call To Action
Facebook recently announced a change to its business page platform that will enable page owners to add a Facebook call to action button to their page for the first time. What this means in nutshell is that a Facebook user could traffic to a business page and click on a button to request service, book …
Maximizing LinkedIn Endorsements
In every LinkedIn training I always ask participants two questions: Can you please raise your hand if you have ever received an endorsement on LinkedIn? Can you please keep your hand raised if you have been endorsed for a skill that is irrelevant to you professionally and completely off base? In every training almost all …
The importance of engaging a negative Yelp review
Yelp is currently the 31st most visited website in the United States, according to alexa.com, with 138 million unique monthly visitors. Contrary to popular belief, Yelp is not just for restaurants, which make up only 20% of the total reviews on the site. Consumers are now reviewing all types of businesses, and monitoring your company’s Yelp reviews is …
Continue reading “The importance of engaging a negative Yelp review”
Do you have a paper bag over your head on LinkedIn?
According to a Forbes article from earlier this year, the “who viewed my profile” section of LinkedIn was the site’s most popular feature among all users. Additionally, it is reported that profiles with pictures receive 11x to 14x the number of views as profiles without pictures. What continues to amaze me is that many LinkedIn …
Continue reading “Do you have a paper bag over your head on LinkedIn?”
Don’t leave your LinkedIn business card blank!
LinkedIn is all about connecting with colleagues and other professionals for career opportunities, professional networking, and business development. If you went on a job interview, would you leave your contact information blank on your resume? Do you bring business cards with only your name and company to a trade show or industry happy hour? Do …
Continue reading “Don’t leave your LinkedIn business card blank!”
Are you monitoring your online reviews?
Review sites have some of the highest page ranks on all major search engines, so knowing what they say about your business is a critical component of any reputation management strategy. If you search “AltaVista Strategic Partners” on Google, Yahoo, or Bing, our Yelp Page is one of the first 5 results. On Google, a …
Google+’s new polling feature
This question, made famous by the game show, ‘Who Wants To Be A Millionaire?’ allowed contestants to poll the audience for their answers to a specific question, with the hope that their general knowledge pointed to the right option. Now anyone with a Google+ account can essentially do the same with the new poll-posting feature. …
