It’s no secret that 90% of consumers nowadays prefer to search for local businesses online. This fact highlights the importance of having effective marketing strategies for contractors. In today's competitive market, contractors must stay ahead of the curve and use modern marketing techniques to reach potential clients.
In this article, we'll explore eight successful marketing strategies that can help your contracting business thrive in 2023 and beyond.
A strong marketing strategy for contractors includes adding local Search Engine Optimization (SEO). Local SEO helps people in your area find your business when they search online for the services you offer. To optimize your website for local SEO, follow these steps:
Add the name of your city, town, or neighborhood to your website's title tags, meta descriptions, and content. This will help search engines understand where your contracting business is located.
Write blog posts or create web pages that focus on local topics, events, or issues relevant to your contracting business. This will help your website rank higher in local search results.
Claim and optimize your Google My Business listing. This will improve your visibility in local search results and give potential customers quick access to important information, such as your phone number, hours, and reviews.
Content marketing is one of the key benefits of digital marketing for contractors. By creating valuable content, such as blog posts, videos, or infographics, you can attract and engage potential customers. Content marketing can help position your contracting business as an industry expert, which builds trust and credibility.
To get started with content marketing:
Is your business focused on residential or commercial customers? Are there any property types or locations you won’t work on? Understand who your ideal customers are, their needs, and their interests. This will help you create content that appeals to them.
Produce engaging, informative, and useful content that addresses your audience's needs. This could include blog posts, how-to guides, or videos showcasing your work.
Share your content on social media platforms, email newsletters, and online forums where your target audience is likely to be. This will help you reach more people and grow your online presence.
Social media platforms are essential for growing a company in today's digital landscape. They allow contractors to engage with potential customers and showcase their expertise. To make the most of social media marketing:
Research which social media platforms your target audience uses most. For contractors, platforms like Facebook, Instagram, and LinkedIn are often the best choices.
Work on developing a regular posting schedule. This should help keep your followers engaged and interested in your content.
Respond to comments, answer questions, and ask for feedback. This will help build relationships with your followers and show that you value their input.
Share photos and videos of your completed projects to demonstrate your skills and expertise. This will help potential customers visualize what you can do for them.
Email marketing is an effective way to stay in touch with your customers and keep them informed about your contracting business. It can help you nurture relationships, generate repeat business, and even attract new clients through referrals. To implement a successful email marketing campaign:
Collect email addresses from current and potential customers. You can do this by adding a sign-up form to your website, asking for email addresses at events, or even using social media to invite people to subscribe.
Create and send emails that offer value to your subscribers. This might include project updates, special offers, or helpful tips related to your contracting services.
One group of subscribers that contractors may want to target with relevant content is those who have received a quote but never closed business. These subscribers have already shown interest in your services, but for some reason, they haven't moved forward with their project.
Track key metrics, such as open rates, click-through rates, and conversions, to gauge the effectiveness of your email marketing efforts. Use this data to refine your strategy and improve your results over time.
In today's digital age, having a professional website is a necessity for any business, including contractors. Your website is often the first point of contact that potential customers have with your business, so it's important to make a good first impression. Here are some tips for building a professional website:
When building a professional website as a contractor, it's crucial to ensure that all relevant information about your services and experience is included. This information not only informs potential clients about what you offer but also highlights your expertise and qualifications.
Clearly list the services you offer on your website, and be specific about the types of projects you specialize in. This will help potential clients determine if your services are a good fit for their needs.
Additionally, highlight your experience and qualifications, including any certifications or licenses you hold. This can further establish your credibility and professionalism.
Including testimonials from satisfied customers is also important, as it can help build trust and confidence in your business. These testimonials can be featured on your website and can provide social proof that your services are of high quality.
Most people turn to the Internet when looking for goods and services, and this includes contracting services. Having a website can help potential clients find your business online and learn more about the services you offer.
Great customer service is an essential part of any successful contracting business. When you treat your clients well, they are more likely to recommend your services to others. To improve your customer service, follow these tips:
Keep your clients informed about the progress of their projects. Update them regularly and answer any questions they might have.
Show up on time, meet deadlines, and deliver high-quality work. This will help build trust with your clients and make them more likely to hire you again.
Ask your clients for their opinions on your work and how you can improve. Use their feedback to make changes and become a better contractor.
Online advertising is one of the most effective types of marketing for contractors. It can help you reach potential clients who are actively searching for your services. To get started with online advertising:
Research which online advertising platforms are most popular with your target audience. Google Ads and Facebook Ads are often good options for contractors.
Design ads that showcase your expertise and the benefits of hiring you. Include strong call-to-actions that encourage potential clients to get in touch with you.
Keep track of how well your ads are performing. Use this data to adjust your campaigns and improve your results over time.
Taking part in local events is a great way to build brand awareness and connect with potential clients in your community. Here are some ways you can get involved in local events:
Join local business groups and attend their meetings. This will help you meet other professionals in your industry and learn about new opportunities.
Organize events that teach people about your services or provide useful information related to your industry. This will help establish your reputation as an expert in your field.
Support local events, such as charity fundraisers or community gatherings. This will help you get your business name out there and show that you care about your community.
By implementing these eight powerful marketing strategies for contractors, you can elevate your business to new heights. Embrace the ever-changing digital landscape and watch your contracting business grow.
AltaVista Strategic Partners is here to help you navigate the world of database and digital marketing for contractors. Don't miss out on the opportunity to expand your online presence and attract more clients. Contact us today to learn more about our tailored marketing solutions!