With the rising popularity of video-based platforms, digital marketers are realizing that video marketing is one of the best ways to elevate their marketing strategies. At AltaVista, we are always looking for new ways to help our clients grow their businesses, and video marketing is a great way to do just that. Video is the number one source of information for 66% of people, with individuals spending an average of 6 hours and 48 minutes per week watching.
While many use online videos as something to watch, the benefits of video marketing extend beyond entertainment. Read more to see why digital marketers are taking advantage of digital marketing.
It is hard to capture customers’ attention and creative photos don’t always cut it. Compelling videos attract attention and make users stop scrolling. If you can grab your customer's attention in the first few seconds of your video, the likelihood of them remembering your content is that much greater. Photos are fun to look at, but video holds attention five times more.
Research shows that 55% of consumers choose to watch videos on a product before making a purchasing decision. Similarly, 84% of consumers have been convinced to buy a product after watching a video on it. When users can visualize the product through video there is a higher chance that they will convert. By creating a video to showcase a new service or product your customers are more likely to understand the service and make a purchase. Difficult services and concepts are easily explained through video and studies show that 93% of businesses gain new customers as a result of branded video content.
Videos keep users on your website longer and encourage them to visit different pages. By doing so, search engines like Google will pick up that your website is engaging. Because YouTube is owned by Google, your videos play a major role in how you are ranked on search engines. Having a video on your website makes it 53 times more likely to appear on the first page of Google.
Just like your text content, you need to ensure that your videos are optimized for SEO use interesting titles that are descriptive and include links that lead to landing or product pages.
Grow your business with video marketing today! Contact AltaVista Strategic Partners to learn more.