Mobile marketing: Reaching prospects on mobile devices

Smartphone use has exploded in the United States. There are 163 million smartphone users today in the U.S. and that number is expected to reach 220 million by 2018. Your prospects have smartphones, and they spend an average of 195 minutes using them every day. Further research has shown that only 25% of this time […]

Using LinkedIn to build your network and pipeline

Connecting with new prospects should be a routine process for all sales reps. A metric should be set on how many prospects you want to connect with each day/week. Implementing a structured process will turn your time on LinkedIn from aimlessly sending out connection requests to a legitimate strategy that will turn cold prospects warm. […]

How are you using LinkedIn to “touch” your prospects?

Reports from Forbes indicate that 78% of sales professionals using social media to reach their prospects outperform their peers who are not using social media. This report only further demonstrates the importance of incorporating the “social touch” into our sales process in 2014. The following list offers 10 quick ideas to “socially touch” our prospects […]

Noticed a decline in your post reach on Facebook? Checkout LinkedIn

For the past few years, acquiring a large Facebook following and then posting engaging and creative content has been a cornerstone in any online marketing plan. However, recent data trends suggest it might be time for B2B businesses to reassess how much of their time and focus is spent on Facebook. As Facebook users add […]