The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel – PODCAST

Podcast 225: The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel Dave Sullivan, host of The Roofer Show, invited our Partner and VP of Digital Marketing, Aaron Hockel, onto his podcast. Hockel and Sullivan covered numerous topics regarding marketing tips that benefit contractors through their sales pipeline. Aaron is a digital marketing […]

Facebook and Instagram Marketing for Roofers in 2020 PODCAST

Effective Facebook and Instagram marketing strategies for roofing contractors in 2020. December 13, 2019 – By Aaron Hockel Click Here to Listen to the Podcast AltaVista partner and vice president of digital marketing, Aaron Hockel, recently joined Dave Sullivan on the Roofer Show Podcast to discuss Facebook and Instagram marketing strategies for residential and commercial […]

LinkedIn Small Business Marketing: How Anyone Can Do It

LinkedIn Small Business Marketing: How Anyone Can Do It November 10, 2015 – By Aaron Hockel Social media may have started as a medium for teens, but it has quickly become a legitimate way to market and advertise. Professional networks like LinkedIn are particularly valuable for B2B businesses that rely on partnerships to fuel sales. […]

Will Opening the Instagram Ad Platform Hurt User Experience?

Will Opening the Instagram Ad Platform Hurt User Experience? September 24, 2015 – By Aaron Hockel Two weeks ago, Instagram announced that its advertising platform would be open to all businesses on September 30, 2015. This is a major win for advertisers as the platform boasts 300,000,000 users who spend an average of 21 minutes […]

LinkedIn Dos & Don’ts from Salesforce!

LinkedIn Dos and Don’ts for Business September 16, 2015 – By Aaron Hockel LinkedIn can be a powerful sales tool when it is used correctly. Unfortunately the reverse is true as well and using LinkedIn incorrectly could potentially have a negative impact on your business. When it comes to LinkedIn, there are best practices that […]

5 Tips to Increase LinkedIn Post Views

5 Tips to Increase LinkedIn Post Views August 18, 2015 – By Aaron Hockel In early 2014 LinkedIn began a roll out of its publisher feature to all users allowing anyone to create long form blog style posts within LinkedIn and publish them to their network. Adoption of this feature has been swift, as LinkedIn […]

Your LinkedIn Headline Is More Important Than Ever!

Your LinkedIn headline is now more important than ever, because it will now be more visible than ever. LinkedIn recently launched a new layout that gives the entire site a more streamlined look and included in this update is a change that will now associate your headline with your name every time you post content […]

Changes are Coming to Your LinkedIn Search Results

You log onto LinkedIn, ready to track down a candidate for a new job order or identify 10 new sales prospects. You punch in the desired keyword to execute your LinkedIn search and VOILA! You have a few hundred people to comb through. Problem is after you go through the handful of 1st, 2nd, and […]

5 Tips to Increase Website Conversions

Competition for web traffic from paid and organic search has rapidly increased in the past year and is only going to continue increasing as more and more businesses go online. As a result of this increase, it is critical to focus on improving your website conversion rate and not focusing strictly on getting more visitors. […]

Conducting a Corporate LinkedIn Audit

Here is a major LinkedIn tip for all small business owners and social media managers: Conduct an audit of your corporate LinkedIn presence. With the 4th fastest growth rate by new member signups, LinkedIn has fully entrenched itself as the premier business oriented social media platform in the world and whether organizations love it or […]