Start the New Year Off Right with These 2023 Marketing Trends Does it feel like you’ve tried every marketing strategy for your contracting business? Well, 2023 marketing trends might bring some new opportunities. With the marketing industry growing around 16% a year, you will need to keep up to date with new strategies to get ahead of your …
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Why Video Marketing is So Powerful in 2022 With the rising popularity of video-based platforms, digital marketers are realizing that video marketing is one of the best ways to elevate their marketing strategies. At AltaVista, we are always looking for new ways to help our clients grow their businesses, and video marketing is a great way to …
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Podcast 225: The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel Dave Sullivan, host of The Roofer Show, invited our Partner and VP of Digital Marketing, Aaron Hockel, onto his podcast. Hockel and Sullivan covered numerous topics regarding marketing tips that benefit contractors through their sales pipeline. Aaron is a digital marketing …
Effective Facebook and Instagram marketing strategies for roofing contractors in 2020. December 13, 2019 – By Aaron Hockel Click Here to Listen to the Podcast AltaVista partner and vice president of digital marketing, Aaron Hockel, recently joined Dave Sullivan on the Roofer Show Podcast to discuss Facebook and Instagram marketing strategies for residential and commercial …
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LinkedIn Small Business Marketing: How Anyone Can Do It November 10, 2015 – By Aaron Hockel Social media may have started as a medium for teens, but it has quickly become a legitimate way to market and advertise. Professional networks like LinkedIn are particularly valuable for B2B businesses that rely on partnerships to fuel sales. …
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Will Opening the Instagram Ad Platform Hurt User Experience? September 24, 2015 – By Aaron Hockel Two weeks ago, Instagram announced that its advertising platform would be open to all businesses on September 30, 2015. This is a major win for advertisers as the platform boasts 300,000,000 users who spend an average of 21 minutes …
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LinkedIn Dos and Don’ts for Business September 16, 2015 – By Aaron Hockel LinkedIn can be a powerful sales tool when it is used correctly. Unfortunately the reverse is true as well and using LinkedIn incorrectly could potentially have a negative impact on your business. When it comes to LinkedIn, there are best practices that …
5 Tips to Increase LinkedIn Post Views August 18, 2015 – By Aaron Hockel In early 2014 LinkedIn began a roll out of its publisher feature to all users allowing anyone to create long form blog style posts within LinkedIn and publish them to their network. Adoption of this feature has been swift, as LinkedIn …
Your LinkedIn headline is now more important than ever, because it will now be more visible than ever. LinkedIn recently launched a new layout that gives the entire site a more streamlined look and included in this update is a change that will now associate your headline with your name every time you post content …
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You log onto LinkedIn, ready to track down a candidate for a new job order or identify 10 new sales prospects. You punch in the desired keyword to execute your LinkedIn search and VOILA! You have a few hundred people to comb through. Problem is after you go through the handful of 1st, 2nd, and …
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