The Importance of Diversifying Your Customer Base for Business Growth

The Importance of Diversifying Your Customer Base for Business Growth Contractors already know how important it is to have loyal commercial property management customers. This is especially true for electricians, plumbers, roofers, and similar contractors who frequently perform repair and maintenance work. There are risks, however, with relying too heavily on a single customer segment …

Digital Marketing Musts for Contractors in 2023

Digital Marketing Musts for Contractors in 2023 It might surprise you that 1 in 5 businesses fail in the first year. If you want to build a successful contracting business and avoid that same fate, then digital marketing for contractors is for you. These days, digital marketing techniques can target and cost-effectively market your company …

The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel – PODCAST

Podcast 225: The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel Dave Sullivan, host of The Roofer Show, invited our Partner and VP of Digital Marketing, Aaron Hockel, onto his podcast. Hockel and Sullivan covered numerous topics regarding marketing tips that benefit contractors through their sales pipeline. Aaron is a digital marketing …

Marketing Strategies During The CoronaVirus Pandemic PODCAST

Contractors must adapt their marketing to meet the short and long term changes caused by the Coronavirus pandemic. May 14, 2020 – By Aaron Hockel Click Here to Listen to the Podcast AltaVista partner and vice president of digital marketing, Aaron Hockel, recently joined Dave Sullivan on the Roofer Show Podcast to discuss marketing strategies …