Google’s New ‘Continuous Scroll’ Feature and What it Means for Your Contracting Business With over 2 billion websites on the Internet, it may be a bit hard to stand out on the first page of a Google search. But that is the goal, isn’t it? If you are not standing out on the first page of the …
Category Archives: Search Engine Marketing
Why You Need to Optimize Your Website Meta-Descriptions
Why You Need to Optimize Your Website Meta-Descriptions In the US alone, over 3.5 billion Google searches are performed every day. As such, optimizing your website meta-descriptions is essential to ensure that users can find your website quickly and easily when they search for something related to your business. Did you know that website meta-descriptions are one …
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Digital Marketing Musts for Contractors in 2023
Digital Marketing Musts for Contractors in 2023 It might surprise you that 1 in 5 businesses fail in the first year. If you want to build a successful contracting business and avoid that same fate, then digital marketing for contractors is for you. These days, digital marketing techniques can target and cost-effectively market your company …
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Start the New Year Off Right with These 2023 Marketing Trends
Start the New Year Off Right with These 2023 Marketing Trends Does it feel like you’ve tried every marketing strategy for your contracting business? Well, 2023 marketing trends might bring some new opportunities. With the marketing industry growing around 16% a year, you will need to keep up to date with new strategies to get ahead of your …
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Do I Need SEO for My Contracting Company?
Do I Need SEO for My Contracting Company? There are over 36,000 contractors across the US, and each of them plays a critical role in our society. These contractors supply equipment, materials, and labor to complete manual projects. Without them, we wouldn’t have sturdy or well-maintained commercial buildings. If you’re looking to extend the reach of your …
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What You Need to Know About Google Analytics 4 and How it Will Impact Your Digital Marketing
As of 2019, Google holds 86.6% of the search engine market. As a business owner, why wouldn’t you want to leverage that potential traffic to your online content? Establishing a search engine optimization strategy can be confusing, especially with new systems. In 2020, Google released GA 4 (Google Analytics 4). This release brought significant changes …
The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel – PODCAST
Podcast 225: The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel Dave Sullivan, host of The Roofer Show, invited our Partner and VP of Digital Marketing, Aaron Hockel, onto his podcast. Hockel and Sullivan covered numerous topics regarding marketing tips that benefit contractors through their sales pipeline. Aaron is a digital marketing …
50 Great AdWords Callout Extensions for Contractors
50 Great Ad Callout Extensions for Contractors September 12, 2016 – By Aaron Hockel Ad callout extensions are snippets of information added to text ads in Google Adwords. They appear as either the second or third line of a text ad and must be less than 25 characters in length. Ad callouts are a proven …
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5 Tips to Increase Website Conversions
Competition for web traffic from paid and organic search has rapidly increased in the past year and is only going to continue increasing as more and more businesses go online. As a result of this increase, it is critical to focus on improving your website conversion rate and not focusing strictly on getting more visitors. …
