The Importance of Diversifying Your Customer Base for Business Growth

The Importance of Diversifying Your Customer Base for Business Growth Contractors already know how important it is to have loyal commercial property management customers. This is especially true for electricians, plumbers, roofers, and similar contractors who frequently perform repair and maintenance work. There are risks, however, with relying too heavily on a single customer segment …

3 Reasons Why You Should be Marketing to Your Existing Customers

3 Reasons Why You Should be Marketing to Your Existing Customers Many businesses have put thousands or even millions of dollars of their marketing budget into attracting new customers. Time and time again, companies offer incredible deals to new customers with minimal thought or effort on retaining those new customers. An increasing number of businesses …

The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel – PODCAST

Podcast 225: The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel Dave Sullivan, host of The Roofer Show, invited our Partner and VP of Digital Marketing, Aaron Hockel, onto his podcast. Hockel and Sullivan covered numerous topics regarding marketing tips that benefit contractors through their sales pipeline. Aaron is a digital marketing …

4 Benefits of LinkedIn Training for Your Sales Team

4 Benefits of LinkedIn Training for Your Sales Team November 19, 2015 – By Aaron Hockel If you’re in charge of managing a sales team, you’re probably always looking for new tools and sales tactics to give your team a competitive edge. LinkedIn sales training can be an invaluable resource for your sales team as …

LinkedIn Dos & Don’ts from Salesforce!

LinkedIn Dos and Don’ts for Business September 16, 2015 – By Aaron Hockel LinkedIn can be a powerful sales tool when it is used correctly. Unfortunately the reverse is true as well and using LinkedIn incorrectly could potentially have a negative impact on your business. When it comes to LinkedIn, there are best practices that …

Your LinkedIn Headline Is More Important Than Ever!

Your LinkedIn headline is now more important than ever, because it will now be more visible than ever. LinkedIn recently launched a new layout that gives the entire site a more streamlined look and included in this update is a change that will now associate your headline with your name every time you post content …

Changes are Coming to Your LinkedIn Search Results

You log onto LinkedIn, ready to track down a candidate for a new job order or identify 10 new sales prospects. You punch in the desired keyword to execute your LinkedIn search and VOILA! You have a few hundred people to comb through. Problem is after you go through the handful of 1st, 2nd, and …

You just built a company LinkedIn page, now what?

One of the most commonly blogged and discussed topics I see regarding LinkedIn is the importance of creating and posting from your company’s LinkedIn page. However, most of these articles simply include why you should build a page, instructions or a link to instructions on how to build a page, and then a line such …

Maximizing LinkedIn Endorsements

In every LinkedIn training I always ask participants two questions: Can you please raise your hand if you have ever received an endorsement on LinkedIn? Can you please keep your hand raised if you have been endorsed for a skill that is irrelevant to you professionally and completely off base? In every training almost all …

Do you have a paper bag over your head on LinkedIn?

According to a Forbes article from earlier this year, the “who viewed my profile” section of LinkedIn was the site’s most popular feature among all users. Additionally, it is reported that profiles with pictures receive 11x to 14x the number of views as profiles without pictures. What continues to amaze me is that many LinkedIn …