Why Digital Reputation Management Is Crucial for Your Business

Why Digital Reputation Management Is Crucial for Your Business As a contractor, your online reputation is more important than ever. Many customers often go online to research contractors before considering hiring them. Most people will likely base their decisions on online reviews and ratings. That’s why digital reputation management, also known as online reputation management …

Why Are Your Google Reviews Disappearing? Understanding the Causes and Solutions

Why Are Your Google Reviews Disappearing? Understanding the Causes and Solutions Online reviews influence around 67% of consumers when searching for a service or business. This is why it is so important for your business to show up whenever someone searches for you. Google reviews are also great as they give potential customers confidence in …

Digital Marketing Musts for Contractors in 2023

Digital Marketing Musts for Contractors in 2023 It might surprise you that 1 in 5 businesses fail in the first year. If you want to build a successful contracting business and avoid that same fate, then digital marketing for contractors is for you. These days, digital marketing techniques can target and cost-effectively market your company …

AltaVista Strategic Partners Celebrates Our 10th Anniversary!

AltaVista Strategic Partners Celebrates Our 10th Anniversary!  For the last 10 years, AltaVista’s goal has been to support contractors in their marketing efforts and grow their companies confidently. As the Nation’s leading contractor marketing company, we have been meeting and exceeding expectations year after year by taking database and digital marketing off our client’s plates …

3 Reasons Why You Should be Marketing to Your Existing Customers

3 Reasons Why You Should be Marketing to Your Existing Customers Many businesses have put thousands or even millions of dollars of their marketing budget into attracting new customers. Time and time again, companies offer incredible deals to new customers with minimal thought or effort on retaining those new customers. An increasing number of businesses …

Why Online Reviews are Essential to Your Business

Why Online Reviews are Essential to Your Business Big decisions take time and consideration, especially when they involve spending money. Before hiring a company or purchasing an expensive product, most people will conduct a little research. And where is the first place they turn? Reviews. Are Online Reviews Relevant? In this age of technology, we …

The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel – PODCAST

Podcast 225: The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel Dave Sullivan, host of The Roofer Show, invited our Partner and VP of Digital Marketing, Aaron Hockel, onto his podcast. Hockel and Sullivan covered numerous topics regarding marketing tips that benefit contractors through their sales pipeline. Aaron is a digital marketing …

10 Tips for responding to negative online reviews

10 Tips for responding to negative online reviews September 12, 2016 – By Aaron Hockel Unfortunately, even the best contracting companies will eventually confront a negative online review about their services. Due to the proliferation of review sites, the high amount of traffic they receive, and the anonymity they afford reviewers, the occasional negative review …

Facebook Call To Action

Facebook recently announced a change to its business page platform that will enable page owners to add a Facebook call to action button to their page for the first time. What this means in nutshell is that a Facebook user could traffic to a business page and click on a button to request service, book …

Are you monitoring your online reviews?

Review sites have some of the highest page ranks on all major search engines, so knowing what they say about your business is a critical component of any reputation management strategy. If you search “AltaVista Strategic Partners” on Google, Yahoo, or Bing, our Yelp Page is one of the first 5 results. On Google, a …