Why Video Marketing is So Powerful in 2022

Why Video Marketing is So Powerful in 2022 With the rising popularity of video-based platforms, digital marketers are realizing that video marketing is one of the best ways to elevate their marketing strategies. At AltaVista, we are always looking for new ways to help our clients grow their businesses, and video marketing is a great way to …

Top 10 Benefits of Email Marketing For Your Small Business

Top 10 Benefits of Email Marketing For Your Small Business As a small business owner, you know that attracting new customers and keeping your existing clients coming back is paramount. Deciding how to invest your marketing dollars isn’t a decision you take lightly. How can you ensure that you are getting the best return on …

How to Create a Successful Recruitment Strategy

How to Create a Successful Recruitment Strategy It’s no secret that the past year has presented several challenges for small businesses. The ongoing pandemic has forced business owners to rethink their operations while keeping their employees healthy, happy, and most importantly, compensated. These days, candidates are now in control of where they want to work, …

3 Reasons Why You Should be Marketing to Your Existing Customers

3 Reasons Why You Should be Marketing to Your Existing Customers Many businesses have put thousands or even millions of dollars of their marketing budget into attracting new customers. Time and time again, companies offer incredible deals to new customers with minimal thought or effort on retaining those new customers. An increasing number of businesses …

The Basics of Digital Marketing

Digital Marketing: How Can It Benefit Your Business? With 21st century technology, we have access to a wealth of knowledge at our fingertips. When we have questions, we turn to the internet for answers. Take advantage by investing in digital marketing. With 313 million active internet users in the United States, cultivating an online presence …

AltaVista Strategic Partners Recognized as Best Places to Work Finalist

AltaVista Strategic Partners Recognized as Best Places to Work Finalist The events of the last year and a half yielded many unexpected results, one being the mass exodus the United States workforce is currently experiencing. Reports show that people are quitting their jobs more than any other time in the last 20 years. In June …

Why Online Reviews are Essential to Your Business

Why Online Reviews are Essential to Your Business Big decisions take time and consideration, especially when they involve spending money. Before hiring a company or purchasing an expensive product, most people will conduct a little research. And where is the first place they turn? Reviews. Are Online Reviews Relevant? In this age of technology, we …

AltaVista Strategic Partners Recognized on 2021 Inc. 5000 List

AltaVista Appears on the 2021 Inc. 5000 List August 18, 2021 – Erin Gilday AltaVista is Proud to Announce Our Appearance on the Inc. 5000 List for the Fifth Consecutive Year Inc. magazine announced that AltaVista Strategic Partners has made its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. …

The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel – PODCAST

Podcast 225: The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel Dave Sullivan, host of The Roofer Show, invited our Partner and VP of Digital Marketing, Aaron Hockel, onto his podcast. Hockel and Sullivan covered numerous topics regarding marketing tips that benefit contractors through their sales pipeline. Aaron is a digital marketing …

Value of Monitoring Website Analytics

Value of Monitoring Website Analytics September 28, 2020 – By Erin Gilday Tracking Website Traffic to Improve Business Currently, there are approximately 1.9 billion websites worldwide. With numerous strong competitors across all industries, it’s important to understand how your website stands out against the rest. In order to determine the impact your website has on …