Mobile marketing: Reaching prospects on mobile devices

Smartphone use has exploded in the United States. There are 163 million smartphone users today in the U.S. and that number is expected to reach 220 million by 2018. Your prospects have smartphones, and they spend an average of 195 minutes using them every day. Further research has shown that only 25% of this time […]

Have you claimed your business listing on Manta?

Manta is one of the fastest growing and largest online directories for small businesses, yet many organizations profiles still go unclaimed on the site. Over 30,000 small business listings are being added each month and the site gets over 30,000,000 hits each month. Have you Googled your businesses name lately? Manta sources fairly well on […]

Why a text based approach in HTML can improve email open rates 

Email marketing is one of the most important components of any businesses marketing strategy. It does not matter if you are a major corporation or a small locally owned business. Successful email marketing can have a significant impact on your bottom line. Businesses of all sizes spend significant resources on acquiring email addresses, managing them […]

Using LinkedIn to build your network and pipeline

Connecting with new prospects should be a routine process for all sales reps. A metric should be set on how many prospects you want to connect with each day/week. Implementing a structured process will turn your time on LinkedIn from aimlessly sending out connection requests to a legitimate strategy that will turn cold prospects warm. […]

Fall Tradeshow Tips

Fall is almost here and that means another round of tradeshows as the year moves to a close following the summer. Maximizing a tradeshow is as much about the pre-show and post-show work as it is showing up for and working the tradeshow itself. The key to a successful show is to generate pre-show buzz, […]

Noticed a decline in your post reach on Facebook? Checkout LinkedIn

For the past few years, acquiring a large Facebook following and then posting engaging and creative content has been a cornerstone in any online marketing plan. However, recent data trends suggest it might be time for B2B businesses to reassess how much of their time and focus is spent on Facebook. As Facebook users add […]