Enhancing Your Brand with Social Media Marketing Services

Enhancing Your Brand with Social Media Marketing Services An estimated 72% of Americans are actively using social media. It is clear that the power of these platforms is shaping public perception and driving business success. But how can commercial and residential service contractors, constantly juggling multiple responsibilities, harness this immense potential to elevate their brand and business? …

Business Marketing Strategies: Which Is Right for Me?

Business Marketing Strategies: Which Is Right for Me? Are you tired of generic marketing advice that doesn’t quite fit the unique needs of your business? You’re not alone. Many contractors feel like their marketing strategies could use some fine-tuning. Competition is as high as the skyscrapers your business helps to maintain, and finding the right …

Why Should Contractors Use LinkedIn Sponsored Articles?

Why Should Contractors Use LinkedIn Sponsored Articles? Attracting new clients is a constant challenge for contractors. LinkedIn Sponsored Articles can open doors to a professional audience. This article guides you through utilizing this powerful tool, from creating engaging content to tracking success.  Let’s explore how it transforms your business reach!  Key Takeaways What are LinkedIn Sponsored Articles? …

How Google Is Changing Email Marketing Forever In 2024

How Google Is Changing Email Marketing Forever In 2024 Have you ever opened an email and suddenly found yourself adding something to your cart? You’re not alone! Around 60% of people say marketing emails have influenced their purchases. That’s just one of the many reasons email marketing is a popular way to reach your target audience. However, …

Email Marketing Foundations: Laying the Bricks for Effective Newsletters

Email Marketing Foundations: Laying the Bricks for Effective Newsletters Everyone remembers those early days of AOL when they’d hear the familiar chiming voice emanating from their computer saying “You’ve Got Mail!” And while the basic premise of email is still very much the same, email marketing has come a long way since then. So has …

Marketing for Contractors: Strategies to Drive Success

Marketing for Contractors: Strategies to Drive Success As a contractor, you spend most of your time working directly with clients on various projects. However, it’s crucial to understand that your business may struggle in the future if you don’t have an effective marketing plan in place. In the past, you could count on people telling …

TikTok for Contractors: Leveraging Short Video Platforms for Maximum Exposure

TikTok for Contractors: Leveraging Short Video Platforms for Maximum Exposure The United States has the largest TikTok audience in the world at over 135 million. On average, these users are about 24 years old. The top seven earners on the platform are 25 years old or younger. It’s hard to deny the potency and reach of this …

Digital Marketing Metrics That Matter: Which KPIs Should You Care About?

Digital Marketing Metrics That Matter: Which KPIs Should You Care About? There is a common phrase you’ll hear in marketing circles: vanity metrics. This term refers to numbers you collect about your business that make you look and feel good about your efforts but, in reality, are meaningless. A KPI (Key Performance Indicator), on the other …

AltaVista Strategic Partners Ascends the Ranks in the 2023 Inc. 5000 List

AltaVista Strategic Partners Ascends the Ranks in the 2023 Inc. 5000 List Baltimore, MD – AltaVista Strategic Partners is elated to announce its seventh consecutive appearance on the Inc. 5000 list. The company not only elevated its ranking to No. 3807 this year, compared to No. 4342 in 2022, but also stands among the exclusive …

What Are the Different Types of Programmatic Advertising?

What Are the Different Types of Programmatic Advertising? In an era where consumers are constantly bombarded with an overwhelming amount of content, programmatic advertising emerges as a game-changer, offering unparalleled efficiency and precision in targeting the right message to the right people at the right time. It’s a sophisticated approach that combines data-driven insights, automation, …