How to Create a Successful Recruitment Strategy

How to Create a Successful Recruitment Strategy It’s no secret that the past year has presented several challenges for small businesses. The ongoing pandemic has forced business owners to rethink their operations while keeping their employees healthy, happy, and most importantly, compensated. These days, candidates are now in control of where they want to work, […]

3 Reasons Why You Should be Marketing to Your Existing Customers

3 Reasons Why You Should be Marketing to Your Existing Customers Many businesses have put thousands or even millions of dollars of their marketing budget into attracting new customers. Time and time again, companies offer incredible deals to new customers with minimal thought or effort on retaining those new customers. An increasing number of businesses […]

The Basics of Digital Marketing

Digital Marketing: How Can It Benefit Your Business? With 21st century technology, we have access to a wealth of knowledge at our fingertips. When we have questions, we turn to the internet for answers. Take advantage by investing in digital marketing. With 313 million active internet users in the United States, cultivating an online presence […]

AltaVista Strategic Partners Recognized as Best Places to Work Finalist

AltaVista Strategic Partners Recognized as Best Places to Work Finalist The events of the last year and a half yielded many unexpected results, one being the mass exodus the United States workforce is currently experiencing. Reports show that people are quitting their jobs more than any other time in the last 20 years. In June […]

The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel – PODCAST

Podcast 225: The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel Dave Sullivan, host of The Roofer Show, invited our Partner and VP of Digital Marketing, Aaron Hockel, onto his podcast. Hockel and Sullivan covered numerous topics regarding marketing tips that benefit contractors through their sales pipeline. Aaron is a digital marketing […]

Why Video Marketing is So Powerful in 2021

Why Video Marketing is So Powerful in 2021 Since the launch of YouTube 16 years ago, video content has taken over the internet, and we need to take advantage. At AltaVista, we are always looking for new ways to help our clients grow their businesses, and video marketing is a great way to do just […]

Updating Your Roofing Business’s Blog: 5 Time Saving Tips

Stop Wasting Time Updating Your Roofing Blog September 26, 2016 – By Aaron Hockel 5 time saving tips for updating your roofing blog Managing a roofing blog is no easy task. It requires dedication, effort, and time. It is that last requirement, time, that is a challenge for many roofers. What they do not realize […]

Online Advertising Alternatives to Organic SEO for Contractors

Online Advertising Alternatives to Organic SEO for Contractors September 22, 2016 – By Aaron Hockel Quality online leads are a huge boost to any contractor. Driving online leads, however, is not a simple process. While organic SEO is a proven tactic for driving online leads, it does not mean it is the best option for […]

7 Reasons Remodeling Contractors Need to Revisit Houzz

7 Houzz Facts Infographic September 16, 2016 – By Aaron Hockel Many contractors have explored Houzz in the past but did not think it was right for their business. How does a site focused on interior designers and architects help a roofer or painting contractor? While this might have been true in the early days of Houzz, […]

10 Reasons Email Marketing is a Must for Service Contractors

10 Reasons Email Marketing is a Must For Service Contractors December 14, 2015 – By Aaron Hockel There’s plenty of competition out there for commercial contractors, which is why a good marketing plan is essential. At AltaVista Strategic Partners, we’ve found email marketing to be one of the most efficient and cost-effective solutions for numerous industries. It holds […]