Top 10 Benefits of Email Marketing For Your Small Business

Top 10 Benefits of Email Marketing For Your Small Business As a small business owner, you know that attracting new customers and keeping your existing clients coming back is paramount. Deciding how to invest your marketing dollars isn’t a decision you take lightly. How can you ensure that you are getting the best return on …

3 Reasons Why You Should be Marketing to Your Existing Customers

3 Reasons Why You Should be Marketing to Your Existing Customers Many businesses have put thousands or even millions of dollars of their marketing budget into attracting new customers. Time and time again, companies offer incredible deals to new customers with minimal thought or effort on retaining those new customers. An increasing number of businesses …

The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel – PODCAST

Podcast 225: The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel Dave Sullivan, host of The Roofer Show, invited our Partner and VP of Digital Marketing, Aaron Hockel, onto his podcast. Hockel and Sullivan covered numerous topics regarding marketing tips that benefit contractors through their sales pipeline. Aaron is a digital marketing …

Why Video Marketing is So Powerful in 2021

Why Video Marketing is So Powerful in 2021 Since the launch of YouTube 16 years ago, video content has taken over the internet, and we need to take advantage. At AltaVista, we are always looking for new ways to help our clients grow their businesses, and video marketing is a great way to do just …

Critical Google Update – Core Web Vitals

Critical Google Update – Core Web Vitals Is your company’s website mobile-friendly and quick to load? If it isn’t, you’re losing business. Google announced that starting May 2021, Core Web Vitals are becoming ranking signals for search results. What are Core Web Vitals? Google uses loading, interactivity, and visual stability as its three main core …

What is Database Marketing

Database Marketing: What is it and How Can it Help Your Business Grow? If you own or manage a business, you understand the importance of growth. However, growing your business can be challenging. You may offer valuable services and produce exemplary work, but if you can’t get in front of the right people, how will …

Updating Your Roofing Business’s Blog: 5 Time Saving Tips

Stop Wasting Time Updating Your Roofing Blog September 26, 2016 – By Aaron Hockel 5 time saving tips for updating your roofing blog Managing a roofing blog is no easy task. It requires dedication, effort, and time. It is that last requirement, time, that is a challenge for many roofers. What they do not realize …

Online Advertising Alternatives to Organic SEO for Contractors

Online Advertising Alternatives to Organic SEO for Contractors September 22, 2016 – By Aaron Hockel Quality online leads are a huge boost to any contractor. Driving online leads, however, is not a simple process. While organic SEO is a proven tactic for driving online leads, it does not mean it is the best option for …

7 Reasons Remodeling Contractors Need to Revisit Houzz

7 Houzz Facts Infographic September 16, 2016 – By Aaron Hockel Many contractors have explored Houzz in the past but did not think it was right for their business. How does a site focused on interior designers and architects help a roofer or painting contractor? While this might have been true in the early days of Houzz, …

50 Great AdWords Callout Extensions for Contractors

50 Great Ad Callout Extensions for Contractors September 12, 2016 – By Aaron Hockel Ad callout extensions are snippets of information added to text ads in Google Adwords. They appear as either the second or third line of a text ad and must be less than 25 characters in length. Ad callouts are a proven …