Outrank Your Competition with Search Engine Optimizations

Outrank Your Competition with Search Engine Optimizations Savvy contractors who update their website often are one step ahead of their competition who haven’t updated their website since the late 1990s. It is essential for contractors to have a modern website in order to be visible in today’s online world, and more importantly, to rank well …

Creating a Successful Digital Recruiting Strategy for Your Contracting Business

Creating a Successful Digital Recruiting Strategy for Your Contracting Business It’s no secret that the past few years have presented several hiring challenges for commercial and residential contracting businesses. Overcoming these challenges is critical to maintaining and growing any contracting company.  This is why a digital recruiting plan is so important. Online recruiting campaigns can …

What You Need to Know About Google Analytics 4 and How it Will Impact Your Digital Marketing

As of 2019, Google holds 86.6% of the search engine market. As a business owner, why wouldn’t you want to leverage that potential traffic to your online content? Establishing a search engine optimization strategy can be confusing, especially with new systems. In 2020, Google released GA 4 (Google Analytics 4). This release brought significant changes …

Targeted Email Marketing: Strategically Reach Your Audience

Targeted Email Marketing: Strategically Reach Your Audience Did you know that targeted email marketing is one of the most effective ways to reach your customers? According to a study by Constant Contact, targeted email campaigns resulted in a staggering +360% increase in ROI. When you target your email marketing efforts at your customers, you are …

The Importance Of Tracking Website Traffic

The Importance Of Tracking Website Traffic Digital marketing is a complex and ever-evolving field. It can be difficult to know which techniques are working and which ones are not. That’s why it is so important to track website traffic analytics. By tracking website traffic, you can gain insights into what marketing campaigns are generating the …

AltaVista Strategic Partners Celebrates Our 10th Anniversary!

AltaVista Strategic Partners Celebrates Our 10th Anniversary!  For the last 10 years, AltaVista’s goal has been to support contractors in their marketing efforts and grow their companies confidently. As the Nation’s leading contractor marketing company, we have been meeting and exceeding expectations year after year by taking database and digital marketing off our client’s plates …

Top 10 Benefits of Email Marketing For Your Small Business

Top 10 Benefits of Email Marketing For Your Small Business As a small business owner, you know that attracting new customers and keeping your existing clients coming back is paramount. Deciding how to invest your marketing dollars isn’t a decision you take lightly. How can you ensure that you are getting the best return on …

3 Reasons Why You Should be Marketing to Your Existing Customers

3 Reasons Why You Should be Marketing to Your Existing Customers Many businesses have put thousands or even millions of dollars of their marketing budget into attracting new customers. Time and time again, companies offer incredible deals to new customers with minimal thought or effort on retaining those new customers. An increasing number of businesses …

The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel – PODCAST

Podcast 225: The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel Dave Sullivan, host of The Roofer Show, invited our Partner and VP of Digital Marketing, Aaron Hockel, onto his podcast. Hockel and Sullivan covered numerous topics regarding marketing tips that benefit contractors through their sales pipeline. Aaron is a digital marketing …

Why Video Marketing is So Powerful in 2021

Why Video Marketing is So Powerful in 2021 Since the launch of YouTube 16 years ago, video content has taken over the internet, and we need to take advantage. At AltaVista, we are always looking for new ways to help our clients grow their businesses, and video marketing is a great way to do just …