Google’s New ‘Continuous Scroll’ Feature and What it Means for Your Contracting Business With over 2 billion websites on the Internet, it may be a bit hard to stand out on the first page of a Google search. But that is the goal, isn’t it? If you are not standing out on the first page of the …
Category Archives: Internet Marketing
7 Advantages of Pay Per Click Advertising for Contractors
7 Advantages of Pay Per Click Advertising for Contractors Did you know that around 33% of businesses use paid advertising to grow their companies and increase brand awareness? Advertising has evolved in recent years. Digital methods are becoming more effective than traditional print advertising. If you are looking for a cost-effective form of advertising that will not …
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Start the New Year Off Right with These 2023 Marketing Trends
Start the New Year Off Right with These 2023 Marketing Trends Does it feel like you’ve tried every marketing strategy for your contracting business? Well, 2023 marketing trends might bring some new opportunities. With the marketing industry growing around 16% a year, you will need to keep up to date with new strategies to get ahead of your …
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Why Online Review Generation Is Essential For Contractors
Why Online Review Generation Is Essential For Contractors These days, an estimated one in ten American workers is a contractor. Working as a contractor comes with unique challenges, and they must be flexible throughout their work day. In order to maintain a steady income and grow your client base as a contractor, you need a strong online …
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Outrank Your Competition with Search Engine Optimizations
Outrank Your Competition with Search Engine Optimizations Savvy contractors who update their website often are one step ahead of their competition who haven’t updated their website since the late 1990s. It is essential for contractors to have a modern website in order to be visible in today’s online world, and more importantly, to rank well …
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Creating a Successful Digital Recruiting Strategy for Your Contracting Business
Creating a Successful Digital Recruiting Strategy for Your Contracting Business It’s no secret that the past few years have presented several hiring challenges for commercial and residential contracting businesses. Overcoming these challenges is critical to maintaining and growing any contracting company. This is why a digital recruiting plan is so important. Online recruiting campaigns can …
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What You Need to Know About Google Analytics 4 and How it Will Impact Your Digital Marketing
As of 2019, Google holds 86.6% of the search engine market. As a business owner, why wouldn’t you want to leverage that potential traffic to your online content? Establishing a search engine optimization strategy can be confusing, especially with new systems. In 2020, Google released GA 4 (Google Analytics 4). This release brought significant changes …
Targeted Email Marketing: Strategically Reach Your Audience
Targeted Email Marketing: Strategically Reach Your Audience Did you know that targeted email marketing is one of the most effective ways to reach your customers? According to a study by Constant Contact, targeted email campaigns resulted in a staggering +360% increase in ROI. When you target your email marketing efforts at your customers, you are …
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The Importance Of Tracking Website Traffic
The Importance Of Tracking Website Traffic Digital marketing is a complex and ever-evolving field. It can be difficult to know which techniques are working and which ones are not. That’s why it is so important to track website traffic analytics. By tracking website traffic, you can gain insights into what marketing campaigns are generating the …
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AltaVista Strategic Partners Celebrates Our 10th Anniversary!
AltaVista Strategic Partners Celebrates Our 10th Anniversary! For the last 10 years, AltaVista’s goal has been to support contractors in their marketing efforts and grow their companies confidently. As the Nation’s leading contractor marketing company, we have been meeting and exceeding expectations year after year by taking database and digital marketing off our client’s plates …
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