Google Universal Analytics (UA) is Going Away: What Your Contracting Business Needs to Know Since its roll-out in 2012, Google’s Universal Analytics (UA) has been the go-to analytics service for tracking the performance of your website and marketing campaigns. In 2019, Google Analytics users made up over 85% of the people who used analytics tools. On June …
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7 Advantages of Pay Per Click Advertising for Contractors
7 Advantages of Pay Per Click Advertising for Contractors Did you know that around 33% of businesses use paid advertising to grow their companies and increase brand awareness? Advertising has evolved in recent years. Digital methods are becoming more effective than traditional print advertising. If you are looking for a cost-effective form of advertising that will not …
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Digital Marketing Musts for Contractors in 2023
Digital Marketing Musts for Contractors in 2023 It might surprise you that 1 in 5 businesses fail in the first year. If you want to build a successful contracting business and avoid that same fate, then digital marketing for contractors is for you. These days, digital marketing techniques can target and cost-effectively market your company …
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Outrank Your Competition with Search Engine Optimizations
Outrank Your Competition with Search Engine Optimizations Savvy contractors who update their website often are one step ahead of their competition who haven’t updated their website since the late 1990s. It is essential for contractors to have a modern website in order to be visible in today’s online world, and more importantly, to rank well …
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AltaVista Strategic Partners Makes Inc. 5000 List for the Sixth Consecutive Year
AltaVista Strategic Partners Makes Inc. 5000 List for the Sixth Consecutive Year AltaVista Strategic Partners, the Nation’s leading contractor marketing company, is pleased to announce that it has been named to the Inc. 5000 list for the sixth year in a row. The company has earned the rank of No. 4342, a massive accomplishment as …
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Creating a Successful Digital Recruiting Strategy for Your Contracting Business
Creating a Successful Digital Recruiting Strategy for Your Contracting Business It’s no secret that the past few years have presented several hiring challenges for commercial and residential contracting businesses. Overcoming these challenges is critical to maintaining and growing any contracting company. This is why a digital recruiting plan is so important. Online recruiting campaigns can …
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What You Need to Know About Google Analytics 4 and How it Will Impact Your Digital Marketing
As of 2019, Google holds 86.6% of the search engine market. As a business owner, why wouldn’t you want to leverage that potential traffic to your online content? Establishing a search engine optimization strategy can be confusing, especially with new systems. In 2020, Google released GA 4 (Google Analytics 4). This release brought significant changes …
AltaVista Strategic Partners Celebrates Our 10th Anniversary!
AltaVista Strategic Partners Celebrates Our 10th Anniversary! For the last 10 years, AltaVista’s goal has been to support contractors in their marketing efforts and grow their companies confidently. As the Nation’s leading contractor marketing company, we have been meeting and exceeding expectations year after year by taking database and digital marketing off our client’s plates …
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The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel – PODCAST
Podcast 225: The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel Dave Sullivan, host of The Roofer Show, invited our Partner and VP of Digital Marketing, Aaron Hockel, onto his podcast. Hockel and Sullivan covered numerous topics regarding marketing tips that benefit contractors through their sales pipeline. Aaron is a digital marketing …
If You’re Not Using Google’s New Ad Extension, You’re Losing Business Leads
Stay up to date with Google’s updates and never miss new business opportunities December 10, 2019 – By AltaVista With the steady increase of users searching for “roof replacement companies near me” or “HVAC repair near me” on their mobile devices, businesses must keep up with mobile-friendly ads. Many businesses may question how to keep …
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