The Importance of Diversifying Your Customer Base for Business Growth

The Importance of Diversifying Your Customer Base for Business Growth Contractors already know how important it is to have loyal commercial property management customers. This is especially true for electricians, plumbers, roofers, and similar contractors who frequently perform repair and maintenance work. There are risks, however, with relying too heavily on a single customer segment …

Digital Marketing Musts for Contractors in 2023

Digital Marketing Musts for Contractors in 2023 It might surprise you that 1 in 5 businesses fail in the first year. If you want to build a successful contracting business and avoid that same fate, then digital marketing for contractors is for you. These days, digital marketing techniques can target and cost-effectively market your company …

AltaVista Strategic Partners Makes Inc. 5000 List for the Sixth Consecutive Year

AltaVista Strategic Partners Makes Inc. 5000 List for the Sixth Consecutive Year AltaVista Strategic Partners, the Nation’s leading contractor marketing company, is pleased to announce that it has been named to the Inc. 5000 list for the sixth year in a row. The company has earned the rank of No. 4342, a massive accomplishment as …

Creating a Successful Digital Recruiting Strategy for Your Contracting Business

Creating a Successful Digital Recruiting Strategy for Your Contracting Business It’s no secret that the past few years have presented several hiring challenges for commercial and residential contracting businesses. Overcoming these challenges is critical to maintaining and growing any contracting company.  This is why a digital recruiting plan is so important. Online recruiting campaigns can …

Targeted Email Marketing: Strategically Reach Your Audience

Targeted Email Marketing: Strategically Reach Your Audience Did you know that targeted email marketing is one of the most effective ways to reach your customers? According to a study by Constant Contact, targeted email campaigns resulted in a staggering +360% increase in ROI. When you target your email marketing efforts at your customers, you are …

AltaVista Expands Workforce in the First Quarter of 2022

AltaVista Expands Workforce in the First Quarter of 2022 AltaVista Strategic Partners has experienced a rapid expansion of its workforce. In just the first quarter of this year, they have expanded their employee footprint by 30%. This is an effort to keep up with the accelerated success of their sales team as they continue to …

AltaVista Strategic Partners Celebrates Our 10th Anniversary!

AltaVista Strategic Partners Celebrates Our 10th Anniversary!  For the last 10 years, AltaVista’s goal has been to support contractors in their marketing efforts and grow their companies confidently. As the Nation’s leading contractor marketing company, we have been meeting and exceeding expectations year after year by taking database and digital marketing off our client’s plates …

Top 10 Benefits of Email Marketing For Your Small Business

Top 10 Benefits of Email Marketing For Your Small Business As a small business owner, you know that attracting new customers and keeping your existing clients coming back is paramount. Deciding how to invest your marketing dollars isn’t a decision you take lightly. How can you ensure that you are getting the best return on …

3 Reasons Why You Should be Marketing to Your Existing Customers

3 Reasons Why You Should be Marketing to Your Existing Customers Many businesses have put thousands or even millions of dollars of their marketing budget into attracting new customers. Time and time again, companies offer incredible deals to new customers with minimal thought or effort on retaining those new customers. An increasing number of businesses …

AltaVista Strategic Partners Recognized as Best Places to Work Finalist

AltaVista Strategic Partners Recognized as Best Places to Work Finalist The events of the last year and a half yielded many unexpected results, one being the mass exodus the United States workforce is currently experiencing. Reports show that people are quitting their jobs more than any other time in the last 20 years. In June …