Online Advertising Alternatives to Organic SEO for Contractors

Online Advertising Alternatives to Organic SEO for Contractors September 22, 2016 – By Aaron Hockel Quality online leads are a huge boost to any contractor. Driving online leads, however, is not a simple process. While organic SEO is a proven tactic for driving online leads, it does not mean it is the best option for …

7 Reasons Remodeling Contractors Need to Revisit Houzz

7 Houzz Facts Infographic September 16, 2016 – By Aaron Hockel Many contractors have explored Houzz in the past but did not think it was right for their business. How does a site focused on interior designers and architects help a roofer or painting contractor? While this might have been true in the early days of Houzz, …

10 Tips for responding to negative online reviews

10 Tips for responding to negative online reviews September 12, 2016 – By Aaron Hockel Unfortunately, even the best contracting companies will eventually confront a negative online review about their services. Due to the proliferation of review sites, the high amount of traffic they receive, and the anonymity they afford reviewers, the occasional negative review …

50 Great AdWords Callout Extensions for Contractors

50 Great Ad Callout Extensions for Contractors September 12, 2016 – By Aaron Hockel Ad callout extensions are snippets of information added to text ads in Google Adwords. They appear as either the second or third line of a text ad and must be less than 25 characters in length. Ad callouts are a proven …

Preparing Your 2016 SEM Campaign?

Preparing Your 2016 SEM Campaign? November 4, 2015 – By Aaron Hockel Are you considering launching a Search Engine Marketing campaign to boost your business? That’s an excellent idea! However, before you jump into the deep end, you should appreciate SEM beyond an understanding of the pay-per-click Internet marketing basics. An SEM campaign is increasingly …

Will Opening the Instagram Ad Platform Hurt User Experience?

Will Opening the Instagram Ad Platform Hurt User Experience? September 24, 2015 – By Aaron Hockel Two weeks ago, Instagram announced that its advertising platform would be open to all businesses on September 30, 2015. This is a major win for advertisers as the platform boasts 300,000,000 users who spend an average of 21 minutes …

LinkedIn Dos & Don’ts from Salesforce!

LinkedIn Dos and Don’ts for Business September 16, 2015 – By Aaron Hockel LinkedIn can be a powerful sales tool when it is used correctly. Unfortunately the reverse is true as well and using LinkedIn incorrectly could potentially have a negative impact on your business. When it comes to LinkedIn, there are best practices that …

Your LinkedIn Headline Is More Important Than Ever!

Your LinkedIn headline is now more important than ever, because it will now be more visible than ever. LinkedIn recently launched a new layout that gives the entire site a more streamlined look and included in this update is a change that will now associate your headline with your name every time you post content …

5 Tips to Increase Website Conversions

Competition for web traffic from paid and organic search has rapidly increased in the past year and is only going to continue increasing as more and more businesses go online. As a result of this increase, it is critical to focus on improving your website conversion rate and not focusing strictly on getting more visitors. …