Why Online Reviews are Essential to Your Business Big decisions take time and consideration, especially when they involve spending money. Before hiring a company or purchasing an expensive product, most people will conduct a little research. And where is the first place they turn? Reviews. Are Online Reviews Relevant? In this age of technology, we …
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Podcast 225: The Marketing Tips Every Contractor Should Be Using Now With Aaron Hockel Dave Sullivan, host of The Roofer Show, invited our Partner and VP of Digital Marketing, Aaron Hockel, onto his podcast. Hockel and Sullivan covered numerous topics regarding marketing tips that benefit contractors through their sales pipeline. Aaron is a digital marketing …
Why Video Marketing is So Powerful in 2021 Since the launch of YouTube 16 years ago, video content has taken over the internet, and we need to take advantage. At AltaVista, we are always looking for new ways to help our clients grow their businesses, and video marketing is a great way to do just …
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Critical Google Update – Core Web Vitals Is your company’s website mobile-friendly and quick to load? If it isn’t, you’re losing business. Google announced that starting May 2021, Core Web Vitals are becoming ranking signals for search results. What are Core Web Vitals? Google uses loading, interactivity, and visual stability as its three main core …
Value of Monitoring Website Analytics September 28, 2020 – By Erin Gilday Tracking Website Traffic to Improve Business Currently, there are approximately 1.9 billion websites worldwide. With numerous strong competitors across all industries, it’s important to understand how your website stands out against the rest. In order to determine the impact your website has on …
Stay up to date with Google’s updates and never miss new business opportunities December 10, 2019 – By AltaVista With the steady increase of users searching for “roof replacement companies near me” or “HVAC repair near me” on their mobile devices, businesses must keep up with mobile-friendly ads. Many businesses may question how to keep …
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Stop Wasting Time Updating Your Roofing Blog September 26, 2016 – By Aaron Hockel 5 time saving tips for updating your roofing blog Managing a roofing blog is no easy task. It requires dedication, effort, and time. It is that last requirement, time, that is a challenge for many roofers. What they do not realize …
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Online Advertising Alternatives to Organic SEO for Contractors September 22, 2016 – By Aaron Hockel Quality online leads are a huge boost to any contractor. Driving online leads, however, is not a simple process. While organic SEO is a proven tactic for driving online leads, it does not mean it is the best option for …
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7 Houzz Facts Infographic September 16, 2016 – By Aaron Hockel Many contractors have explored Houzz in the past but did not think it was right for their business. How does a site focused on interior designers and architects help a roofer or painting contractor? While this might have been true in the early days of Houzz, …
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10 Tips for responding to negative online reviews September 12, 2016 – By Aaron Hockel Unfortunately, even the best contracting companies will eventually confront a negative online review about their services. Due to the proliferation of review sites, the high amount of traffic they receive, and the anonymity they afford reviewers, the occasional negative review …
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